News from WOO - Out of home advertising

Final Countdown: Just 10 Days Left to Enter the WOO Global Awards!
Final Countdown: Just 10 Days Left to Enter the WOO Global Awards!

Time is running out! With just 10 days remaining until nominations close, the World Out of Home Organization (WOO) is urging all Members and National Associations to finalise their entries for the 10th WOO Global Awards.

WOO to shine a light on four main themes for its 2026 Annual Congress in London
WOO to shine a light on four main themes for its 2026 Annual Congress in London

Our 2026 Annual Congress in London is shaping up to be the most important gathering in WOO's recent history...

Join Us: Making Net Zero OOH Practical, Measurable and Commercially Viable
Join Us: Making Net Zero OOH Practical, Measurable and Commercially Viable

The question facing every OOH business today is no longer whether sustainability matters — it’s whether you can prove it. As Scope 3 emissions reporting reshapes the advertising landscape, brands and agencies are demanding measurable carbon data from thei

More Time to Shine: WOO Global Awards Deadline Extended to April 21st!
More Time to Shine: WOO Global Awards Deadline Extended to April 21st!

We've heard from the Out of Home community, and we are officially extending the submission window for the 10th WOO Global Awards[cite: 4]! You now have until Tuesday, April 21, 2026, to finalize your entries and ensure your groundbreaking campaigns, leade

Jean-Francois Decaux to headline the World Out of Home Organization 2026 Annual Congress in London on June 4th
Jean-Francois Decaux to headline the World Out of Home Organization 2026 Annual Congress in London on June 4th

Jean-François Decaux, Co-CEO and Chairman of JCDecaux, and eldest son of founder Jean-Claude Decaux, will be the keynote speaker at the World Out of Home Organization's 2026 Annual Congress in London from June 3-5.

Upcoming WOO Webinar: Making Net Zero OOH Practical, Measurable and Commercially Viable
Upcoming WOO Webinar: Making Net Zero OOH Practical, Measurable and Commercially Viable

As sustainability reporting requirements expand globally, marketing and media activity is increasingly being examined under Scope 3 emissions reporting.

All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday March 26th
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday March 26th

Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday March 26th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.

Asia OOH Leaders Convene in Shenzhen to Advance Regional Collaboration on Audience Measurement
Asia OOH Leaders Convene in Shenzhen to Advance Regional Collaboration on Audience Measurement

More than 60 industry leaders from 11 countries across Asia gathered in Shenzhen this March for the OOH Regional Seminar Shenzhen 2026, a regional forum focused on strengthening collaboration on audience measurement, data governance, and industry alignmen

Want to win a Global Award in 2026?! Submission Tips from Dino Burbidge
Want to win a Global Award in 2026?! Submission Tips from Dino Burbidge

This year's #World Out Of Home Organization Congress in London may be sold out already but there's still time to submit your entry into the prestigious #Creative Awards.

Grand Visual's Samantha Filek to Lead All-Women Convoy to Ukraine
Grand Visual's Samantha Filek to Lead All-Women Convoy to Ukraine

Developer Samantha Filek is driving a 4x4 to Lviv this March to support women combat medics. Partnering with Driving Ukraine, she aims to raise £7,000 for a life-saving vehicle and medical supplies.

WOO London World Congress - Early Bird ends on February 28th
WOO London World Congress - Early Bird ends on February 28th

You've just one week to take advantage of our Early Bird Rates for our Annual Congress in London at the London Hilton on Park Lane.

World Out of Home Organisation signs up another 13 members
World Out of Home Organisation signs up another 13 members

Following a highly successful APAC Forum in Seoul, South Korea, which attracted over 400 delegates, the World Out of Home Organisation has signed up another 13 members from across the globe.

OOH Regional Seminar Shenzhen 2026 - March 6th 2026
OOH Regional Seminar Shenzhen 2026 - March 6th 2026

The Asia Initiative was formed to encourage more active exchange and collaboration across Asian Out of Home (OOH) markets, while supporting closer alignment with the World Out of Home Organization (WOO) guidelines.

WOO President Tom Goddard confirmed for OOH Summit Brazil 2026 - March 17-19
WOO President Tom Goddard confirmed for OOH Summit Brazil 2026 - March 17-19

The largest gathering of the country's outdoor media market will take place from March 17 to 19 at Villa Blue Tree in São Paulo, bringing together leaders, experts, and professionals from the Out of Home sector.

Beyond Measurement Theatre: OOH Currencies That Matter
Beyond Measurement Theatre: OOH Currencies That Matter

Following Ipsos' recent acquisition of Seventh Decimal, the leading syndicated OOH measurement system in the Gulf Cooperation Council (GCC) countries, WOO sat down with Dan Wong Chi Man, Global Head of the Audience Measurement Service Line at Ipsos

Competing tech stacks costing Out of Home industry billions says WOO President Tom Goddard
Competing tech stacks costing Out of Home industry billions says WOO President Tom Goddard

OOH media owners are wasting potentially billions of dollars developing and maintaining their own tech stacks, believing they’ll create a competitive advantage over their neighbours instead of using perfectly adequate platforms available from third part

Get inspired for the WOO Awards 2026
Get inspired for the WOO Awards 2026

It’s that exciting time of the year when again when the doors to the World Out of Home Organization Awards open for entries. These are truly global awards and attract a huge variety of campaigns, from brilliantly located classic 6-sheets to the most dra

Take your opportunity as a WOO Member to make nominations for the Tenth WOO Global Awards 2026
Take your opportunity as a WOO Member to make nominations for the Tenth WOO Global Awards 2026

The Tenth WOO Global Awards 2026 will be presented during the next Annual Congress (June 3rd-5th) in London on the first full day of Congress - Thursday June 4th.