News from WOO - Out of home advertising

Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset
Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset

Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set.

Michael Provenzano on going global, Jean-Christophe Conti on Programmatic DOOH 2.0
Michael Provenzano on going global, Jean-Christophe Conti on Programmatic DOOH 2.0

WOO CMO Richard Saturley says: "Two of the biggest issues facing Out of Home are the need to attract international and global advertisers by giving them what they need and making the medium easier to buy at scale. We couldn't have two more expert industry

An important new horizon - welcome to the 2024 Hong Kong WOO Annual Congress
An important new horizon - welcome to the 2024 Hong Kong WOO Annual Congress

Now we reconvene in Hong Kong, another new horizon as it's the first time the WOO Annual Congress has ventured to Asia although we have hosted two Asia Regional Forums in Kuala Lumpur and Bali. 

WOO Future Leaders gears up for Hong Kong Global congress
WOO Future Leaders gears up for Hong Kong Global congress

The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. NOMINATIONS CLOSE ON FRIDAY MAY 17TH

JCDecaux data head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress
JCDecaux data head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress

JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the keynote speaker on day two of the World Out of Home Organization's Global Congress in Hong Kong from June 5-7.

World Out of Home Organization President Tom Goddard calls on OOH industry to speed up its initiatives on sustainability
World Out of Home Organization President Tom Goddard calls on OOH industry to speed up its initiatives on sustainability

WOO President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable.

Full Funnel Activation with OOH in Pakistan
Full Funnel Activation with OOH in Pakistan

The launch of New Walls ice cream this festive season presented a superior, creamy flavor experience, delighting consumers during the celebration of Eidul-Fitr.

The US and China: Exclusive analysis of the world's two biggest OOH markets set for WOO Global Congress in June
The US and China: Exclusive analysis of the world's two biggest OOH markets set for WOO Global Congress in June

The US and China are vying for the position of the world's biggest Out of Home market and two experts will deliver an exclusive analysis of both countries at the World Out of Home Organization Global Congress on June 5-7 in Hong Kong.

WOO President Tom Goddard extends leadership role
WOO President Tom Goddard extends leadership role

World Out of Home Organization President Tom Goddard has agreed to stay on in the role for a further period. Goddard had previously announced his intention to step down but has agreed to stay on at the WOO board's request.

Member nominations for the WOO Awards 2024 NOMINATIONS CLOSE NEXT WEDNESDAY
Member nominations for the WOO Awards 2024 NOMINATIONS CLOSE NEXT WEDNESDAY

The WOO Awards 2024 will be presented during the next Annual Congress (June 5th -7th) in Hong Kong on the first full day of Congress - Thursday June 6th. NOMINATIONS CLOSE NEXT WEDNESDAY.

CUENDE enhances the African OOH Industry by offering MetricOOH Quality Score in major cities at no cost.
CUENDE enhances the African OOH Industry by offering MetricOOH Quality Score in major cities at no cost.

Daniel Cuende marks a landmark initiative to aid OOH companies, media agencies, and advertisers across the continent

Africa Forum Content Now Available
Africa Forum Content Now Available

We have now uploaded all the Recordings and PDFs of presentations available from our Africa Forum. This represents a great resource for all Delegates and Members.

Kamila Mortimer
Kamila Mortimer

All of us at the World Out of Home Organization were saddened to learn that one of our old friends passed away recently in a road traffic accident in Bali.

Out of Home is back on track says WOO President Tom Goddard
Out of Home is back on track says WOO President Tom Goddard

At the WOO Africa Forum - here are six ways to take on the online challenge...

Top speakers from the Africa region at WOO Africa Forum
Top speakers from the Africa region at WOO Africa Forum

It's just 3 days to WOO’s first Africa Forum in Cape Town, South Africa. This Forum will give delegates one and a half days of presentations on the Expanding World of Out of Home from Media Owners, Buyers, Tech Suppliers and Clients.

The World Out of Home Organization names Sponsors for Africa Forum
The World Out of Home Organization names Sponsors for Africa Forum

Hosted in Cape Town from March 11 to 13 this will be a great opportunity to showcase the region and bring together media owners, suppliers, planners, buyers and associations from across Africa.

WOO talk to Moving Walls' Srikanth Ramachandran prior to the Africa Forum
WOO talk to Moving Walls' Srikanth Ramachandran prior to the Africa Forum

WOO talks to Srikanth Ramachandran of Moving Walls prior to the Africa Forum in Cape Town on March 11th thru 13th 2024. Srikanth shares his thoughts on Digital Transformation, some insights into his business and his thoughts on Moving Walls' expansion.

World Out of Home Organization extends global reach with 13 new members
World Out of Home Organization extends global reach with 13 new members

The World Out of Home Organization is boosting its membership growth with the addition of another 13 organizations, eight of them from the APAC region, three from Europe and one each from the United States and Africa.