Gregory Fournier, General Manager, Client Development, The Trade Desk, Asia Pacific and Daniel Tan, Managing Director, Mediakeys Singapore have joined the line-up of speakers at the WOO's APAC Forum to be held in Kuala Lumpur, Malaysia from October 11-13.
The focus of the session, which was run by Mark Flood who is Global Head of OOH at Ipsos, was around the innovative shift from frame based modelling to behaviour, or activity, based modelling. MEMBERS CAN DOWNLOAD THE WEBINAR HERE
The World Out of Home Organization has signed up ten new members, from North America, Asia and Europe. They include major OOH service providers, a national media owner, a national media agency and a national measurement body
The Global Out of Home market has recovering strongly from the pandemic, WOO President Tom Goddard told delegates at the ALOOH LATAM Congress in São Paulo, but is still growing less fast than other media as the global economy recovers from the pandemic.
Charles Parry-Okeden, Chair of Australia's Outdoor Media Association (OMA) and CEO of Executive Channel Holdings Pty will moderate a Programmatic Panel at WOO's APAC Forum in Kuala Lumpur from October 11-13.
Japan is the third largest media market in the world behind the US and China and ahead of the UK and Germany with an estimated spend of $52bn. Dentsu is the biggest ad agency in Japan, one of the biggest in the world with a growing international network,
Leading media figures from the APAC region will join World Out of Home Audience Measurement consultant Gideon Adey from the Gurooh consultancy on stage at WOO's APAC Forum in Kuala Lumpur on October 11-13.
One of Australia's leading media executives Cathy O'Connor is to be a keynote speaker at the World Out of Home Organization's APAC Forum in Kuala Lumpur from October 11-13. O’Connor will open the second day of the Forum, the focus of which will be the ï
On August 16, Focus Media (002027.SZ) announced its 2022 1st semi-annual report. The company achieved an operating income of RMB 4.852 billion, a YOY decrease of 33.77%; a net profit of RMB 1.403 billion, a YOY decrease of 51.61%.
Madison World chairman Sam Balsara has been named as the first keynote speaker for the World Out of home Organization's first in-person APAC Forum to be held at the Intercontinental hotel, Kuala Lumpur from October 11-13.
On August 18, 2022, the 19th China Outdoor Communication Conference hosted by "Asia OOH Media" magazine will be held in Wuxi, Jiangsu. The golden age of offline marketing is coming. The effect of online media is gradually declining, technology and finance
The World Out of Home Organization's first in-person APAC Forum is now scheduled for October 11-13 2022 (Tuesday -Thursday) in Kuala Lumpur, Malaysia. The venue is the InterContinental hotel in the heart of the city.
Media owners, advertisers and agencies in Sweden now have access to Outdoor Impact 2.0, a new OOH measurement system designed by Ipsos to evolve the understanding of Out of Home audiences.
In recent years, the Chinese market has been actively exploring the programmatic transformation of DOOH. In 2017, RTBChina added the programmatic pDOOH category for the first time. As of 2021, 18 companies have been included in the category.
We have now uploaded all the Recordings and PDFs of presentations available from our Toronto Congress held in May representing a great resource for all Delegates and Members.
Striking the right balance between Classic (traditional) Out of Home and all-conquering digital is one of the keys to sector growth for the medium, World Out of Home Organization President Tom Goddard told delegates at WOO's Global Congress in Toronto.
The World Out of home Organization has launched its new Global Guidelines for Audience Measurement, at the WOO Global Congress in Toronto. The Global Guidelines were collated by Gideon Adey with the committee Chaired by Neil Eddleston.
The World Out of Home Organization (WOO) has announced its first Annual Awards since 2019 at its Toronto Global Congress, held this week from May 25-27. This is WOO's first in-person Global Congress since pre-pandemic Dubai in 2019.
