World Out of Home Organization Global Congress Lisbon June 7-9.
The 2023 World Outdoor Organization Global Congress will take place in Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city.
World Out of Home Organization gains eight new members from across the world. MORE TO FOLLOW IN THE NEXT FEW WEEKS
WOO has signed up eight new members; four from Europe, two from Asia and one each from South and Central America. Three of them are national media owners, two are national OOH associations, one is a national media agency and two are OOH service providers.
China's resumption of outbound group travel expected to revive the global economy recovery
Starting Feb. 6, China resumed outbound group travel to 20 countries, including Thailand, the Maldives, the United Arab Emirates, Russia, and New Zealand. At the same time, cross-border travel between the Chinese mainland, Hong Kong, and Macao was fully r
WOO president Goddard paints a glowing picture for Out of Home in booming MENA region
"The stars are aligned," World Out of Home Organization President Tom Goddard told delegates at WOO's inaugural MENA Forum (Middle East and North Africa) in Dubai this week.
The UAE: An impactful OOH Landscape
In this presentation Ghada El-Kari CMO, WGroup (Hypermedia & DigitAll) will be looking at how you can already see what the global future of OOH looks like in the UAE now. This represents a futuristic vision of the positive impact of OOH on the landscape.
WOO MENA Forum: leading media owners on OOH sector growth
WOO President Tom Goddard will interview leading media owners from the MENA region on sector growth and development plans at the WOO MENA Forum in Dubai from February 15-17.
The Evolution and Impact of Data-Driven Strategies in OOH
In this presentation, Chadi Farhat - Managing Director, Talon MENA and Sophie Pemberton - Group Chief Strategy Officer, Talon take a detailed look at the the Evolution and Impact of Data-Driven Strategies in OOH.
Neuro Science advancing sector growth
Australian Outdoor Media Association Chairman Charles Parry-Okeden shares with us the neuro science journey undertaken by the Australian OOH sector and how the innovative qualitative measure the neuro impact factor (NIF) is helping to drive sector growth.
World Out of Home Organization announces top ‘Sustainability in OOH’ panel for MENA Regional Forum
The World Out of Home Organization has announced a high-powered ‘Sustainability in OOH’ panel for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday – Friday) in Dubai UAE.
Sponsors confirmed for WOO MENA Forum
The World out of Home Organization has announced six local event sponsors and exhibitors for its forthcoming MENA Forum to be held in Dubai on February 15-17.
Why Out of Home is the natural home for great creativity - Havas Creative Director Serena Abi Aad speaks at WOO MENA Forum
Award-winning Havas Middle East Creative Director, writer and film director Serena Abi Aad will lead a discussion on creativity's key role in driving Out of Home success at the World Out of Home Organization MENA Forum in Dubai from February 15-17.
How Brands are Embracing the OOH Tech Revolution (& What it Means for You)
Recent tech advancements have transformed the out-of-home industry to be even more targeted, flexible, creative and measurable than ever. n this webinar, Vistar shares insight into the key tech trends you need to be aware of.
World Out of Home Organization brings global OOH industry to Dubai in MENA Forum
The World Out of Home Organization is hosting its first face-to-face MENA Forum in Dubai from February 15-17. WOO President Tom Goddard explains why the event is so important.
Top panel named for WOO MENA Audience Measurement deep dive
The World Out of Home Organization has announced a top Audience Measurement panel for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday - Friday) in Dubai UAE.
WOO names OMG MENA’s Elda Choucair as the Day 1 keynote speaker for WOO’s first in-person MENA Regional Forum
The World Out of Home Organization has named Elda Choucair, CEO of Omnicom Media Group MENA as the first day keynote speaker for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday - Friday) in Dubai UAE.
China to end COVID quarantine for inbound travelers on Jan. 8, 2023
China announced late Monday that travelers will no longer need to quarantine upon arrival on the mainland starting Jan. 8. The changes end the bulk of the most restrictive measures that China had imposed for nearly three years under its zero-Covid policy.
JCDecaux Chief Data Officer François-Xavier Pierrel to Keynote Science of Out of Home Day at WOO MENA Forum.
JCDecaux chief Data Officer François-Xavier Pierrel will deliver the Keynote Address on day 2 of the World Out of Organization in-person MENA Forum which will be held in Dubai from February 15-17
WINNERS: Ipsos Triumphs at the 2022 Research Effectiveness Awards
The Research Effectiveness Awards are all about identifying outstanding contributions to research that make a notable difference to business and social policy planning performance. Ipsos clinched the coveted award for Technology and Innovation.
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