An industry reportedly set to pass $10bn in 2014, digital Out of Home has experienced such growth in the past decade that it is a challenge in itself to be clear on the opportunities that characterise each market.
Out of Home International and TMP Worldwide are to launch an interactive billboard campaign from the 28th November 2011 for the University of Bristol.
Esomar (The European Society for Opinion and Market Research) have made public their research project on Out of Home audience mesurement, the GOODAM Project.
I have just received my free copy of the new book – Digital Signs & Displays For Dummies.
Some of the most visible billboards in the Boston area, including the mammoth advertisement for beer on the side of the TD Garden, appear to be illegal and may have to come down, federal highway authorities concluded in a recent review.
Chicago taxpayers might expect the city's massive budget deficit to result in tax hikes, fee increases or layoffs. But Mayor Rahm Emanuel's plan to sell advertising on city property could change the very look of the city.
At the British Museum in London on Wednesday 9th November 2011, the OMC – UK’s OOH Association linked with the IPA – representing the Agencies, put together a seminar entitled “Digital out-of-home in a world of convergence".
Large, imposing advertising billboards are to be banned from the centre of Paris under a new plan by the city council to cut the size of ad hoardings by a third in the next two years.
The 2011 Outdoor Planning Awards, a joint venture between Brand Republic and Clear Channel, is now accepting entries.
JCDecaux Airport, the airport advertising media owner, has won a competitive tender to manage the sales of digital advertising in the Eurostar terminal at St Pancras International Station.
Clear Channel UK Chief Operating Officer and FEPE board member Rob Atkinson has been appointed interim CEO of Adshel, the leading provider of street furniture solutions in Australia and New Zealand.
The city of Bolgna has chosen CEMUSA to install and operate more than 425 outdoor communication panels in a variety of formats for a period of at least nine years.
Backlite Media, the UAE's premier outdoor media specialist has appointed Keith Thomson to the role of International Business Development Director.
Romanian outdoor companies have united under the Romanian Outdoor Advertising Association.
MEP Eva-Britt Svensson published her draft report on "A new strategy for consumer policy" on 19 July.
