Following the acquisition of 15 new members last month, the World Out of Home Organization has added a further nine organizations to its roster, including two more national OOH associations, from New Zealand and Italy.
OOH in India has enormous potential but is underperforming on a massive scale compared with APAC and Europe.
Ströer Co-CEO Christian Schmalzl is to be one of the keynote speakers at the World Out of Home Organization's forthcoming Europe Regional Forum in Milan. The Forum will be held on November 4-6.
Meituan, the Chinese Internet unicorn, announced on July 11 through its WeChat public account of "Meituan Food Delivery Co-operative City" (literal translation of "美团外卖合作城市") that it is recruiting lift media advertising franchisees.
The 2024 WOO Expenditure survey captures expenditure globally for OOH across 2023 and give estimates of OOH expenditure for 2024. It is conducted by the use of a short form questionnaire to WOO members and OOH associations across the world.
WOO is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue.
The 2025 World Out of Home Annual Congress will be held in Mexico City from June 4th to 6th. This is the first time the WOO Annual Congress has been held in Latin America and follows the highly successful WOO Annual Congress in Hong Kong.
Following a highly successful World Congress in Hong Kong, the World Out of Home Organization has increased its coverage of the global OOH industry by signing up another 15 organizations.
We have now uploaded all the Recordings and PDFs of presentations available from our 2024 Annual Congress in Hong Kong. This represents a great resource for all Delegates and Members.
Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%
World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Hong Kong Global Congress
World Out of Home Organization President Tom Goddard has hailed what he calls "the strongest speaker line-up" to date for the WOO Annual Congress to be held in Hong Kong from June 5-7.
All of us at WOO are extremely saddened to hear of the passing of Simon Bowthorpe, International Strategy Director at Dooha Media, who fought and ultimately lost, his battle with cancer last week.
OUTFRONT Media CEO and World Out of Home Organization Vice-president Jeremy Male will interview Perion CEO Tal Jacobson at the WOO Global Congress in Hong Kong from June 5-7. Perion, a major player in global multi-channel advertising technology across sea
Innovation Consultant Dino Burbidge will preview and then present the 2024 World Out of Home Organization Creative and Sustainability Awards at the WOO Global Congress in Hong Kong from June 5-7.
WOO has named the shortlists for its Sustainability, Creative and Technical awards, to be presented at its annual Global Congress in Hong Kong on 6th June 2024.
Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set.
WOO CMO Richard Saturley says: "Two of the biggest issues facing Out of Home are the need to attract international and global advertisers by giving them what they need and making the medium easier to buy at scale. We couldn't have two more expert industry
