News from WOO - Out of home advertising

Lithuania’s largest cinema chain deploys Samsung Smart Signage

Signagelive technology used to manage dynamic content for digital menu boards and video posters in real-time

Australia: On the road with the Outdoor Media Association
Australia: On the road with the Outdoor Media Association

Australia’s longest running qualitative social trends study Ipsos Mind and Mood Report – led by Executive Director Dr Rebecca Huntley was the anchor for the Outdoor Media Association’s (OMA) OUTsmart research roadshow that saw us in Perth, Adelaide,

Australia: Shoppers ignite The Hunger Games Catching Fire

Village Roadshows latest out-of-home retail campaign to promote The Hunger Games Catching Fire DVD release.

Optimum Exposures Redefines OOH in Nigeria

Recent developments in the practice of Out-Of-Home advertising in Nigeria has shown clearly that the industry has come of age with the calibre of players who have proved their worth in the display of sophisticated billboards scattered across the country.

USA: CBS Outdoor Scores Big With IPO

Wall Street is bullish on outdoor advertising, judging by the results of CBS Outdoor Americas’ initial public offering recently.

FEPE International announces new board members

At the Annual General Meeting of FEPE International held in Milan, Italy on the 15th June 2012, the attendees approved by unanimous vote the expansion of the FEPE Board by two additional members

Mali activists play the crying game in protest at national crisis

West Africa: Anger at a lack of say in the country’s future prompts a subversive billboard campaign report.

Kinetic release worldwide report on future direction of OOH

Following on from Kinetic Worldwide CEO Steve Ridley's presentation in Milan,

Ayuda announce new clients at FEPE Milan

Ayuda Systems used the 53rd FEPE Congress to announce two new business partnerships with Cemusa and Eye Corp

Switzerland: SPR+ implements MobNat
Switzerland: SPR+ implements MobNat

Swiss Poster Research Plus Ltd. is launching its MobNat project, a two-year study that will postsurvey mobility behaviour and create a national model for Switzerland.

New Zealand: Another great year for Out-of-Home – 2011 results
New Zealand: Another great year for Out-of-Home – 2011 results

The Outdoor Media Association of NZ (OMANZ) recently announced a strong finish to 2011 with final revenue numbers reported.

UK: Digital growth leads Q4 outdoor revenues up 1.4%

Outdoor ad revenues rose by 1.4% year on year in the final quarter of 2011, led by growth at some of the smaller digital media owners, according to figures from the Outdoor Media Centre.

USA: OOH growth predicted to be around 4% in 2012

Despite the disappointing economic developments that threw the recovery of many media categories off course this year, out of home ad revenue continued to climb

Kinetic Global Digital Handbook now available

An industry reportedly set to pass $10bn in 2014, digital Out of Home has experienced such growth in the past decade that it is a challenge in itself to be clear on the opportunities that characterise each market.

UK: Custom QR Code spans billboards

Out of Home International and TMP Worldwide are to launch an interactive billboard campaign from the 28th November 2011 for the University of Bristol.

Global Guidlines on Out of Home Audience Measurement

Esomar (The European Society for Opinion and Market Research) have made public their research project on Out of Home audience mesurement, the GOODAM Project.