The World Out of Home Organization is to hold its second APAC Regional Forum in Bali from November1-3. You can access a special forum hotel rate via the link below to our registration page.
A year since WOO launched the ‘Global OOH Audience measurement Guidelines’ we return with three presentations from leading OOH measurement bodies addressing the current requirements for developing OOH measurement.
The World Out of Home Organization has expanded its Global Out of Home Media Spend Index to include first party data from 81 territories, accounting for 95% of the world's GDP. Global Market Index sources data from WOO's 200 members and others to give the
Dove Pakistan has set a new standard in the Digital Out of Home (DOOH) advertising industry with the launch of a pioneering programmatic campaign.
WOO is to hold its second APAC Regional Forum in November later this year. The Forum will be held in Bali, Indonesia from November 1-3. The first APAC Regional Forum, with over 200 delegates, was held in Kuala Lumpur, Malaysia.
The 2024 World Out of Home Organization Global Congress will be held in Hong Kong from June 5-7 2024. This is the first time the Global Congress has been held in the Far East although a highly successful in-person regional event was held in Kuala Lumpur.
Following a highly successful World Congress in Lisbon, The World Out of Home Organization has extended its reach within the global industry by signing up a further 11 new members from Europe, the United States, Asia and the Middle East.
We have now uploaded all the Recordings and PDFs of presentations available from our Annual Congress held in Lisbon earlier in June. This represents a great resource for all Delegates and Members.
The global Out of Home industry has recovered the ground lost in the pandemic, President Tom Goddard told WOO's Global Congress this week, but needed to raise its focus from maintaining global share at around five per cent to increasing to ten by 2030. WA
A highlight of Day One, and unexpected on the part of delegates, was a guest appearance from Victor Ivanchenco from Prime in the Ukraine, wrapped in the Ukraine flag which he presented to WOO President Tom Goddard. WATCH PRESENTATION
The World Out of Home Organization has announced the individual; winners and creative awards for both Digital and Classic plus Technical innovation and Sustainability at its Global Congress in Lisbon, held on June 7-9.
WOO's annual conference starts next Wednesday - June 7th in Lisbon Portugal. Congress includes a packed conference programme with leading industry speakers from across the globe representing all aspects of the OOH ecosystem. Click below for full details.
Rick Robinson, CEO of PJX Media will present the “The People's Space", A quick-moving and entertaining look at the role of OOH media's impact in the public space.
In a fast-paced digital age, where dynamic content and interactive experiences dominate the advertising landscape, “classic” or “static” out-of-home media continues to hold its place as one of advertising’s most creative and impactful mediums.
WOO has named the shortlists for its Digital Creative and Classic Creative awards, to be presented at its annual Global Congress in Lisbon from June 7-9.
When I first met WOO CEO Tom Goddard at the OAAA Media Conference in Nashville in March, and we spoke about Global Citizen, I had no idea that within two weeks I would be addressing dozens of WOO members on a conference call.
Sustainability will be one of the top items on the agenda at the WOO Global Congress in Lisbon. WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject.
Following the launch of WOO'sGlobal OOH Audience measurement Guidelines at our Toronto Congress last year, we welcome to the platform at our Lisbon Congress three insightful talks about the continuing developments in OOH Audience measurement.
