News from WOO - Out of home advertising

Register now for the WOO Europe Regional Forum in Milan
Register now for the WOO Europe Regional Forum in Milan

Registration is now open for the WOO Europe Forum in Milan from November 4-6. Proceedings will start on the Monday night with Welcome drinks at the Forum venue. In addition, we’ll be holding a celebration dinner on the Tuesday evening, venue to be conf

WOO heads for Milan for first in-person European Regional Forum - European OOH market on an upswing
WOO heads for Milan for first in-person European Regional Forum - European OOH market on an upswing

WOO is to hold its first in-person European Regional Forum in Milan from November 4-6. This comes at a time when according to WOO’s latest Global Expenditure Survey, Europe has overtaken North America in terms of size of market by revenue.

2025 World Out of Home Organization Global Congress heads for Mexico City              (Down Mexico Way)
2025 World Out of Home Organization Global Congress heads for Mexico City (Down Mexico Way)

The 2025 World Out of Home Annual Congress will be held in Mexico City from June 4th to 6th. This is the first time the WOO Annual Congress has been held in Latin America and follows the highly successful WOO Annual Congress in Hong Kong.

World Out of Home Organization signs up 15 new members from across the world
World Out of Home Organization signs up 15 new members from across the world

Following a highly successful World Congress in Hong Kong, the World Out of Home Organization has increased its coverage of the global OOH industry by signing up another 15 organizations. 

Annual Congress Presentations Now Available
Annual Congress Presentations Now Available

We have now uploaded all the Recordings and PDFs of presentations available from our 2024 Annual Congress in Hong Kong. This represents a great resource for all Delegates and Members.

Out of Home breaks through 5% barrier says WOO President Tom Goddard in Hong Kong.
Out of Home breaks through 5% barrier says WOO President Tom Goddard in Hong Kong.

Global spending on Out of Home advertising reached $41.9bn in 2023, up 16% on 2022's $36.2bn, breaking through the 5% barrier even as online continues to dominate media growth tables. OOH now accounts for 5.2% of global ad expenditure, up from 2022's 4.7%

Annual awards announced at WOO Global Congress in Hong Kong
Annual awards announced at WOO Global Congress in Hong Kong

World Out of Home Organization announces individual, creative, sustainability and technical innovation awards at Hong Kong Global Congress

Our strongest speaker line-up to date for WOO Hong Kong Annual Congress
Our strongest speaker line-up to date for WOO Hong Kong Annual Congress

World Out of Home Organization President Tom Goddard has hailed what he calls "the strongest speaker line-up" to date for the WOO Annual Congress to be held in Hong Kong from June 5-7.

Simon Bowthorpe - Obituary
Simon Bowthorpe - Obituary

All of us at WOO are extremely saddened to hear of the passing of Simon Bowthorpe, International Strategy Director at Dooha Media, who fought and ultimately lost, his battle with cancer last week.

Jeremy Male to interview Perion boss Tal Jacobson post Hivestack acquisition
Jeremy Male to interview Perion boss Tal Jacobson post Hivestack acquisition

OUTFRONT Media CEO and World Out of Home Organization Vice-president Jeremy Male will interview Perion CEO Tal Jacobson at the WOO Global Congress in Hong Kong from June 5-7. Perion, a major player in global multi-channel advertising technology across sea

The now, next and the wondrous future of OOH
The now, next and the wondrous future of OOH

Innovation Consultant Dino Burbidge will preview and then present the 2024 World Out of Home Organization Creative and Sustainability Awards at the WOO Global Congress in Hong Kong from June 5-7.

 WOO names Global Awards shortlists
WOO names Global Awards shortlists

WOO has named the shortlists for its Sustainability, Creative and Technical awards, to be presented at its annual Global Congress in Hong Kong on 6th June 2024.

Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset
Top Huawei executive Jas Cai on how OOH media can enhance the consumer’s mindset

Jas Cai, Media Director, Chief Expert of Huawei Consumer Business Group (CBG) MKT Procurement, will discuss how OOH media enhance the consumer’s mind-set.

Michael Provenzano on going global, Jean-Christophe Conti on Programmatic DOOH 2.0
Michael Provenzano on going global, Jean-Christophe Conti on Programmatic DOOH 2.0

WOO CMO Richard Saturley says: "Two of the biggest issues facing Out of Home are the need to attract international and global advertisers by giving them what they need and making the medium easier to buy at scale. We couldn't have two more expert industry

An important new horizon - welcome to the 2024 Hong Kong WOO Annual Congress
An important new horizon - welcome to the 2024 Hong Kong WOO Annual Congress

Now we reconvene in Hong Kong, another new horizon as it's the first time the WOO Annual Congress has ventured to Asia although we have hosted two Asia Regional Forums in Kuala Lumpur and Bali. 

WOO Future Leaders gears up for Hong Kong Global congress
WOO Future Leaders gears up for Hong Kong Global congress

The World Out of Home Organization is showcasing its second Future Leaders Delegate Initiative at the 2024 Global Congress in Hong Kong, to be held on June 5-7. NOMINATIONS CLOSE ON FRIDAY MAY 17TH

JCDecaux data head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress
JCDecaux data head Sylvain Le Borgne to be a keynote speaker at WOO Global Congress

JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the keynote speaker on day two of the World Out of Home Organization's Global Congress in Hong Kong from June 5-7.

World Out of Home Organization President Tom Goddard calls on OOH industry to speed up its initiatives on sustainability
World Out of Home Organization President Tom Goddard calls on OOH industry to speed up its initiatives on sustainability

WOO President Tom Goddard has called on the US Out of Home industry to speed up its progress towards becoming more sustainable.