When I first met WOO CEO Tom Goddard at the OAAA Media Conference in Nashville in March, and we spoke about Global Citizen, I had no idea that within two weeks I would be addressing dozens of WOO members on a conference call.
Sustainability will be one of the top items on the agenda at the WOO Global Congress in Lisbon. WOO has just announced a Sustainability Task Force led by blowUp Media CEO Katrin Robertson and she will be one of a heavyweight panel discussing the subject.
Following the launch of WOO'sGlobal OOH Audience measurement Guidelines at our Toronto Congress last year, we welcome to the platform at our Lisbon Congress three insightful talks about the continuing developments in OOH Audience measurement.
The last time the global Out of Home industry gathered in Europe for annual Congress was back in 2018, in Sorrento when we were known as FEPE International (Federation European Publicite Exterieur) referencing our European roots from foundation in 1959.
The World Out of Home Organization is launching a Future Leaders Delegate Initiative at the 2023 Global Congress in Lisbon, to be held on June 7-9. NOMINATIONS CLOSE ON TUESDAY MAY 16TH
Michael Provenzano, co-founder and CEO Vistar, one of the biggest programmatic marketplaces for Out of Home, has joined the line-up of speakers for the World Out of Home Organization's Global Congress to be held in Lisbon from June 7-9.
The World Out of Home Organization has boosted its representation within the global industry by signing up a further ten new members from across the world.
Sky Innovation Coach Dino Burbidge will preview and then present the 2023 World Out of Home Organization Creative Awards at the WOO Global Congress in Lisbon from June 7-9.
Navigating a converging digital world is a pressing issue for digital Out of Home as the medium seeks to take advantage of the exponential growth of omni-channel marketing.
Cathy O'Connor, CEO of oOh!media, named as a speaker at WOO's Lisbon Global Congress
The OOH industry's digital shift creates exciting opportunities for advertisers to engage audiences in new and innovative ways. Digital sensors, data analytics, and machine learning enable targeted and impactful campaigns...
Ströer Management SE Co-CEO Christian Schmalzl will speak on Day 1 at the WOO's Global Congress in Lisbon from June 7-9. Schmalzl will address Congress on the theme: 'Demystifying Digital: Creating True Incremental Value for Advertisers.'
The WOO Awards 2023 will be presented during the next Annual Congress (June 7th -9th) in Lisbon on the first full day of Congress – Thursday June 8th.
The World Out of Home Organization has signed the Korean Electric Broadcasting Association as a new member of its rapidly growing OOH associations grouping.
The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and "green." OOH takes an active role in shaping urban spaces and emotionally connecting audiences with powerful messages.
The WOO Lisbon Congress is fast approaching. We are excited by the high number of registrations so far and would suggest you register as soon as possible. We are also pleased to announce that TAP Air Portugal named as the official Congress Airline.
WOO has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are national media owners, one is a national OOH association, one a national media agency, and one a service provider
The 2023 World Outdoor Organization Global Congress will take place in Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city.
