News from WOO - Out of home advertising

Mali activists play the crying game in protest at national crisis

West Africa: Anger at a lack of say in the country’s future prompts a subversive billboard campaign report.

Kinetic release worldwide report on future direction of OOH

Following on from Kinetic Worldwide CEO Steve Ridley's presentation in Milan,

Ayuda announce new clients at FEPE Milan

Ayuda Systems used the 53rd FEPE Congress to announce two new business partnerships with Cemusa and Eye Corp

Switzerland: SPR+ implements MobNat
Switzerland: SPR+ implements MobNat

Swiss Poster Research Plus Ltd. is launching its MobNat project, a two-year study that will postsurvey mobility behaviour and create a national model for Switzerland.

New Zealand: Another great year for Out-of-Home – 2011 results
New Zealand: Another great year for Out-of-Home – 2011 results

The Outdoor Media Association of NZ (OMANZ) recently announced a strong finish to 2011 with final revenue numbers reported.

UK: Digital growth leads Q4 outdoor revenues up 1.4%

Outdoor ad revenues rose by 1.4% year on year in the final quarter of 2011, led by growth at some of the smaller digital media owners, according to figures from the Outdoor Media Centre.

USA: OOH growth predicted to be around 4% in 2012

Despite the disappointing economic developments that threw the recovery of many media categories off course this year, out of home ad revenue continued to climb

Kinetic Global Digital Handbook now available

An industry reportedly set to pass $10bn in 2014, digital Out of Home has experienced such growth in the past decade that it is a challenge in itself to be clear on the opportunities that characterise each market.

UK: Custom QR Code spans billboards

Out of Home International and TMP Worldwide are to launch an interactive billboard campaign from the 28th November 2011 for the University of Bristol.

Global Guidlines on Out of Home Audience Measurement

Esomar (The European Society for Opinion and Market Research) have made public their research project on Out of Home audience mesurement, the GOODAM Project.

Free Book! How to Get Started With Digital Signage and Displays

I have just received my free copy of the new book – Digital Signs & Displays For Dummies.

Boston: US targets Hub signs

Some of the most visible billboards in the Boston area, including the mammoth advertisement for beer on the side of the TD Garden, appear to be illegal and may have to come down, federal highway authorities concluded in a recent review.

Chicago: Ads on city bridge houses - and where else?
Chicago: Ads on city bridge houses - and where else?

Chicago taxpayers might expect the city's massive budget deficit to result in tax hikes, fee increases or layoffs. But Mayor Rahm Emanuel's plan to sell advertising on city property could change the very look of the city.

Digital outdoor in a world of convergence

At the British Museum in London on Wednesday 9th November 2011, the OMC – UK’s OOH Association linked with the IPA – representing the Agencies, put together a seminar entitled “Digital out-of-home in a world of convergence".

France: Paris poster size reduction could spread across Europe

Large, imposing advertising billboards are to be banned from the centre of Paris under a new plan by the city council to cut the size of ad hoardings by a third in the next two years.

Outdoor Planning Awards opens for entries

The 2011 Outdoor Planning Awards, a joint venture between Brand Republic and Clear Channel, is now accepting entries.