Keep up to date with Out of Home via the WOO Database
The WOO Database is an invaluable resource for WOO member companies, associations and their employees and contains a wide range of data on the Out of Home Industry worldwide
The WOO Database is an invaluable resource for WOO member companies, associations and their employees and contains a wide range of data on the Out of Home Industry worldwide
The pandemic has caused the global trade shows and forums cancelled or postponed.
It is somewhat poignant that this week we were scheduled to be in Toronto, participating in the WOO Congress
UK Out of Home media owner Ocean Outdoor gathered together the leaders of the UK’s biggest OOH specialist agencies for a webinar to discuss their experience of the crisis and plans for recovery.
The World Out of Home Organization (WOO) has expanded its membership and network in China with new member companies and the China Advertising Association (CAA) as a national association member.
#SendingLove the world’s largest UGC powered digital out of home campaign, worth $15 million in total media value, is set to extend through to mid-June.
The epidemic has a great impact on the world, and outdoor advertising companies across China are also struggling.
Recessions and recoveries come in various shapes and sizes - V-shaped, U-shaped, even bath-shaped (as Sir Martin Sorrell famously called the 2008 one.)
User-generated messages of love and unity are being displayed on digital Out of Home screens worldwide with social media amplification ensuring the messages are also seen by millions – at home.
There is growing evidence from round the world - from Geopath in the US and also including Canada, Ireland and the UK - that traffic levels have begun to recover as countries prepare to exit the Covid-19 lockdown.
Out of Home Advertising Association of America (OAAA) President and Chief Executive Anna Bager is to join the World Out of Home Organization board.
After the epidemic is under control and the city is gradually unsealed, stimulating economic recovery is the top priority.
The first WOO media owners webinar comprised of 32 representatives from Out of Home companies worldwide
Clear Media, the largest bus shelter media operator in China, has been acquired by a consortium of investors, driven by the existing Clear Media management team
The third now fortnightly World Out of Home Organization conference call with national and other Out of Home associations took place on Thursday April 16.
The World Out of Home Organization annual Congress - cancelled in 2020 because of the Covid-19 outbreak - is re-scheduled for 2021 at the same venue - Sheraton Centre Toronto Hotel - from May 12-14 2021.