WOO President Tom Goddard hails "heroic" Out of Home at Seoul APAC Forum
Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave but maintained its market share.
Looking at the future of OOH at WOO Seoul APAC Forum - registration now closed after sell-out
The future of Out of Home is partly defined by its growth in emerging markets and the WOO AOAC Forum in Seoul Nov 5-7 is the perfect opportunity to see the future in action. REGISTRATION NOW CLOSED AFTER SELL OUT
Galp and MOP Partner to Revolutionize Digital Out-of-Home Media in Portugal
Galp, a leading energy company in the Iberian Peninsula, and MOP, a key player in Portugal’s Out-of-Home (OOH) media landscape, have announced a strategic partnership set to transform the digital communication landscape in Portugal.
What makes Seibidou Co unique in the Japanese market?
Seibidou stands out as the only company in Japan that independently develops its own digital signage CMS, advertising platform (Robotics Ad Platform), and retail media solution. Each of these products has its own distinctive features, offering highly uniq
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday October 30th
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday October 30th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
OOH experts at WOO APAC Forum to show how APAC is leading the way in transit media
A panel of leading OOH executives will review how the APAC region is pioneering new initiatives and methodologies in the increasingly important transit media sector at the World Out of Home Organization's forthcoming Regional Forum in Seoul Korea. The For
WOO names second Keynote speaker for Korean Regional Forum
Cheil Worldwide EVP and Head of Solution Division Hun Choi has been named as the second Keynote speaker at the World Out of Home Organization's forthcoming Regional Forum in Seoul Korea. The Forum will be held on November 5-7. Already named Keynote speake
Establishment of the “Japan OOH Audience Measurement Association”
Providing common media trading metrics (Joint Industry Currency [JIC]) for Out-Of-Home (OOH) advertising in Japan
WOO Seoul Asia Forum: from regional to global
APAC is the test bed for many of the key developments in global Out of Home and the World Out of Home Organization Regional Forum in November spans both worlds. The forum is being held from November 5-7.
JCDecaux's Daniel Hofer to highlight key growth drivers in OOH at WOO Seoul Forum
Long-time member of the WOO board where he represents JCDecaux, Daniel Hofer will reveal findings from a new study looking at identifying key success factors for OOH growth across international markets.
WOO expands footprint to Brazil
The World Out of home Organization has expanded its global footprint to Brazil with the board appointment of Felipe Forjaz, former President of the Brazilian Out of Home Association (ABOOH) and the founder of media owners helloo and elemidia.
The day candles brought peace to global OOH screens
This past September 21, on the International Day of Peace, millions of people worldwide joined "Essays for Peace."
The Path to Delivering Universal OOH Audience Measurement
The journey to delivering market wide OOH Audience Measurement is not an easy one, but we see that trusted metrics and increasing spend in OOH are inexorably linked
WOO Seoul Regional Forum: Regulation and Automation take centre stage
Regulation and Automation will be key topics at the forthcoming World Out of Home Organization Regional Forum in Seoul, South Korea. The Forum is being held from November 5-7.
WOO names first three speakers for APAC Regional Forum in Seoul
WOO has named the first three speakers for its first Regional Forum in Seoul, South Korea. The Forum, the fourth in APAC following Bali, Kuala Lumpur and the Annual Congress in Hong Kong, will be held from November 5-7.
A Single Candle, a Global Movement: Join the OOH Industry in a Historic Act of Peace
Last June, at the WOO Annual Congress in Mexico City, President Tom Goddard made a poignant and powerful statement. He declared, “I hope that we will return to our bases in Corporate Responsibility Instincts and make our inventories more accessible to i
World Out of Home Organization adds eight organizations to its list of members
A total of eight organizations from different industry sectors and areas of the world have joined the World Out of Home Organization.
WOO Regional Forum Seoul - Just one week left to take advantage of our Earlybird Rates!
You’ve just one week left to take advantage of our Early Bird Rates which finish on August 31st
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