News from WOO - Out of home advertising

Global Out of Home industry leaders' message to advertisers: Audiences are coming back
Global Out of Home industry leaders' message to advertisers: Audiences are coming back

World Out of Home industry leaders from Australia, the UK, US and Germany have revealed that audiences are returning to public spaces despite ongoing challenges from COVID-19, and that they anticipate improved market fundamentals in coming months.

Moving Walls Appoints Veteran Business Consultant D. Sriram To Strengthen Its Advisory Board
Moving Walls Appoints Veteran Business Consultant D. Sriram To Strengthen Its Advisory Board

Moving Walls appoints D.Sriram, Ad-tech, marketing and media consultant, who is also the current Chairman of Ebiquity China, under the board of advisory to upscale the business transformation and add value for its existing growth.

World Out of Home Organization’s #oursecondchance campaign goes global as more OOH organizations sign up
World Out of Home Organization’s #oursecondchance campaign goes global as more OOH organizations sign up

World Out of Home Organization’s #oursecondchance campaign goes global as more OOH organizations sign up

CHINA: The 17th China Outdoor Communication Conference was held in Jinan, Shandong on Jul. 29, 2020
CHINA: The 17th China Outdoor Communication Conference was held in Jinan, Shandong on Jul. 29, 2020

On July 29, 2020, the 17th China Outdoor Communication Conference hosted by "Asia Outdoor" magazine was successfully held in Jinan, Shandong Province, China.

blowUP media Netherlands expands DOOH network The Collective® in Amsterdam, Utrecht, Rotterdam and Eindhoven
blowUP media Netherlands expands DOOH network The Collective® in Amsterdam, Utrecht, Rotterdam and Eindhoven

blowUP media Netherlands expands DOOH network The Collective® in Amsterdam, Utrecht, Rotterdam and Eindhoven by entering long term partnership with shopping center specialist Klépierre

World Out of Home Organization launches “#OurSecondChance” - the biggest worldwide Digital OOH campaign to date - by New Commercial Arts
World Out of Home Organization launches “#OurSecondChance” - the biggest worldwide Digital OOH campaign to date - by New Commercial Arts

The World Out of Home Organization [WOO] is launching a worldwide Digital Out of Home campaign - #OurSecondChance

China’s 3 key OOH Conferences Announced Demonstrate Urgency to Promote Economy Recovery
China’s 3 key OOH Conferences Announced Demonstrate Urgency to Promote Economy Recovery

World’s 2nd largest OOH market, China’s OOH supply is fragmented with over 100,000 companies.

World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign
World Out of Home Organization appoints New Commercial Arts for biggest ever Out of Home global marketing campaign

The World Out of Home Organization has appointed New Commercial Arts to handle a major global campaign to promote the medium as Covid-19 lockdown eases.

WOO supports new pro-bono Grace Blue initiative to support displaced talent and industry hiring

Global executive search company Grace Blue has launched Grace Blue Transition to support industry talent and hiring initiatives amid Covid-19.

WOO Executive Director John Ellery announces retirement
WOO Executive Director John Ellery announces retirement

World Out of Home Organization Executive Director John Ellery is to retire in July.

Keep up to date with Out of Home via the WOO Database
Keep up to date with Out of Home via the WOO Database

The WOO Database is an invaluable resource for WOO member companies, associations and their employees and contains a wide range of data on the Out of Home Industry worldwide

ISLE, Asia's largest int’l LED exhibition is determined to restart on August 31
ISLE, Asia's largest int’l LED exhibition is determined to restart on August 31

The pandemic has caused the global trade shows and forums cancelled or postponed.

WOO President's Annual Update from the 2020 General Assembly
WOO President's Annual Update from the 2020 General Assembly

It is somewhat poignant that this week we were scheduled to be in Toronto, participating in the WOO Congress

Out of Home specialist agencies plan for recovery in a changed world
Out of Home specialist agencies plan for recovery in a changed world

UK Out of Home media owner Ocean Outdoor gathered together the leaders of the UK’s biggest OOH specialist agencies for a webinar to discuss their experience of the crisis and plans for recovery.

World Out of Home Organization expands footprint in China
World Out of Home Organization expands footprint in China

The World Out of Home Organization (WOO) has expanded its membership and network in China with new member companies and the China Advertising Association (CAA) as a national association member.