News from WOO - Out of home advertising

World Out of Home Organization Congress re-scheduled for May 2021 in Toronto
World Out of Home Organization Congress re-scheduled for May 2021 in Toronto

The World Out of Home Organization annual Congress - cancelled in 2020 because of the Covid-19 outbreak - is re-scheduled for 2021 at the same venue - Sheraton Centre Toronto Hotel - from May 12-14 2021.

Pierpaolo Micheletti – Obituary
Pierpaolo Micheletti – Obituary

We were saddened this week to learn of the death of one of the leading lights of the Italian advertising industry, Pierpaolo Micheletti.

Out of Home associations across the world join to fight the virus and plot a course for the return to normality.
Out of Home associations across the world join to fight the virus and plot a course for the return to normality.

The World Out of Home Organization’s global conference call initiative for national associations took place this week

WOO PRESIDENT’S CALL TO ACTION
WOO PRESIDENT’S CALL TO ACTION

Working together to combat Covid-19

A large format Out of Home appeal for solidarity to residents
A large format Out of Home appeal for solidarity to residents

Giant Poster and digital screens used to support the Red Cross in The Netherlands

World Out of Home Organization: Toronto 2020 Congress is cancelled, re-scheduled for June 2021.
World Out of Home Organization: Toronto 2020 Congress is cancelled, re-scheduled for June 2021.

The World Out of Home Organization announces with regret that its planned Toronto Congress from June 3-5 is cancelled due to the spread of the COVID-19 virus and consequent travel restrictions.

Swiss Poster Award: the best Swiss posters of 2019
Swiss Poster Award: the best Swiss posters of 2019

Of the 36 campaigns nominated, 18 were presented with Swiss Poster Awards – and the vegetarian "Kein Tier im Visier" (Don’t shoot me) campaign was also awarded the accolade of "2019 Poster of the Year".

DOOH quickly and comprehensively informed the epidemic during Chinese New Year long holiday.
DOOH quickly and comprehensively informed the epidemic during Chinese New Year long holiday.

The coronavirus broke out unexpectedly before the Chinese New Year, in the late Jan 2020. This traditional travel rush is considered as the largest annual human migration in the world.

World Out of Home Organization names heavyweight 2020 Annual Awards panel
World Out of Home Organization names heavyweight 2020 Annual Awards panel

Gill Reid, Board Director Out of Home at MediaCom, and Guy Cheston, Partnerships Director of Harrods, are joining a heavyweight panel of Judges for the World Out of Home Organization Awards, to be presented at the Organization’s Annual Congress in Toron

Following the launch of the Mega Vision in Düsseldorf, blowUP media expands its digital screens network
Following the launch of the Mega Vision in Düsseldorf, blowUP media expands its digital screens network

blowUP media, a member of the Ströer Group, has pioneered the Giant Poster business in Europe over the last three decades by giving the world’s biggest brands the opportunity to reach their audience with the most impactful and compelling advertising me

Stephanie Gutnik to lead NewGen workshop at Toronto Congress
Stephanie Gutnik to lead NewGen workshop at Toronto Congress

OUTFRONT Media Consultant, Digital Transformation Stephanie Gutnik will run a NewGen only workshop at the World Out of Home Organization Congress in Toronto from June 3-5.

World Out of Home Organization Congress Toronto – Just Two Weeks to take advantage of our Earlybird Rates!
World Out of Home Organization Congress Toronto – Just Two Weeks to take advantage of our Earlybird Rates!

You’ve just two weeks to take advantage of our Early Bird Rates which finishes on February 15th

World Out of Home Organization launches NewGen delegate pass for Out of Home industry’s young stars
World Out of Home Organization launches NewGen delegate pass for Out of Home industry’s young stars

For the first time ever The World Out of Home Organization is offering 15 places on the NewGen programme for younger executives under 35 to attend its 2020 Congress in Toronto from June 3-5 at a discounted rate.

BlowUP CEO Katrin Robertson to head World Out of Home Organization Awards judging panel
BlowUP CEO Katrin Robertson to head World Out of Home Organization Awards judging panel

Katrin Robertson, CEO of blowUP media and a board member of the World Out of Home Organization, will head the Organization's panel of judges for its 2020 Awards, to be announced at its Congress in Toronto from June 3-5, 2020. The judges will also include

CHINA: Drone Shows Become Another Form of OOH.
CHINA: Drone Shows Become Another Form of OOH.

The 2020 New Year Countdown on the bank of Huangpu River in Shanghai presented the lighting show including “2020” and the Chinese characters of “dreamcatcher” by 2020 drones.

CHINA: China airport advertising sales gave birth to a new mode of operations
CHINA: China airport advertising sales gave birth to a new mode of operations

Most of airport advertising in China is operated by multiple media vendors. Except for a few exclusive concession airports, those airport media vendors are always full of competition.