Dr Kai-Marcus Thäsler, Managing Director of the German OOH association FAW e.V. looks at the impact the developing regulatory framework is having on the global media industry, in particular OOH.
The journey to delivering market wide OOH Audience Measurement is not an easy one, but we see that trusted metrics and increasing spend in OOH are inexorably linked
A window on gender-based violence, on the occasion of the International Day for the Elimination of Violence against Women.
We have now uploaded all the Recordings and PDFs of presentations available from our APAC Forum held in Seoul. This represents a great resource for all Delegates and Members.
WOO has always supported and promoted the formation of OOH Associations to represent and promote the industry. Charles Parry-Okeden, Chairman of the OMA, was on stage at the WOO APAC forum highlighting the power and results of Associations.
There’s something about South Korea that hits different. It’s somewhere between the respect and tradition of past South Korea and the vibrant energy and productivity of new South Korea.
Dino gives a practical and educational exploration of what forward-thinking creatives are demanding of the OOH industry. From the latest research that leads their creative strategy and the technologies they are demanding.
Quoting Ogilvy Group UK CEO James Murphy, he said the medium had not just out-performed other legacy media amid the digital tidal wave but maintained its market share.
So I'm now back in England struggling a little with jet lag following what was undoubtedly our most successful Regional Forum.
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday November 27th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
The future of Out of Home is partly defined by its growth in emerging markets and the WOO AOAC Forum in Seoul Nov 5-7 is the perfect opportunity to see the future in action. REGISTRATION NOW CLOSED AFTER SELL OUT
Galp, a leading energy company in the Iberian Peninsula, and MOP, a key player in Portugal’s Out-of-Home (OOH) media landscape, have announced a strategic partnership set to transform the digital communication landscape in Portugal.
Seibidou stands out as the only company in Japan that independently develops its own digital signage CMS, advertising platform (Robotics Ad Platform), and retail media solution. Each of these products has its own distinctive features, offering highly uniq
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday October 30th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
A panel of leading OOH executives will review how the APAC region is pioneering new initiatives and methodologies in the increasingly important transit media sector at the World Out of Home Organization's forthcoming Regional Forum in Seoul Korea. The For
Cheil Worldwide EVP and Head of Solution Division Hun Choi has been named as the second Keynote speaker at the World Out of Home Organization's forthcoming Regional Forum in Seoul Korea. The Forum will be held on November 5-7. Already named Keynote speake
Providing common media trading metrics (Joint Industry Currency [JIC]) for Out-Of-Home (OOH) advertising in Japan
APAC is the test bed for many of the key developments in global Out of Home and the World Out of Home Organization Regional Forum in November spans both worlds. The forum is being held from November 5-7.
