Seibidou stands out as the only company in Japan that independently develops its own digital signage CMS, advertising platform (Robotics Ad Platform), and retail media solution. Each of these products has its own distinctive features, offering highly uniq
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday October 30th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
A panel of leading OOH executives will review how the APAC region is pioneering new initiatives and methodologies in the increasingly important transit media sector at the World Out of Home Organization's forthcoming Regional Forum in Seoul Korea. The For
Cheil Worldwide EVP and Head of Solution Division Hun Choi has been named as the second Keynote speaker at the World Out of Home Organization's forthcoming Regional Forum in Seoul Korea. The Forum will be held on November 5-7. Already named Keynote speake
Providing common media trading metrics (Joint Industry Currency [JIC]) for Out-Of-Home (OOH) advertising in Japan
APAC is the test bed for many of the key developments in global Out of Home and the World Out of Home Organization Regional Forum in November spans both worlds. The forum is being held from November 5-7.
Long-time member of the WOO board where he represents JCDecaux, Daniel Hofer will reveal findings from a new study looking at identifying key success factors for OOH growth across international markets.
The World Out of home Organization has expanded its global footprint to Brazil with the board appointment of Felipe Forjaz, former President of the Brazilian Out of Home Association (ABOOH) and the founder of media owners helloo and elemidia.
This past September 21, on the International Day of Peace, millions of people worldwide joined "Essays for Peace."
The journey to delivering market wide OOH Audience Measurement is not an easy one, but we see that trusted metrics and increasing spend in OOH are inexorably linked
Regulation and Automation will be key topics at the forthcoming World Out of Home Organization Regional Forum in Seoul, South Korea. The Forum is being held from November 5-7.
WOO has named the first three speakers for its first Regional Forum in Seoul, South Korea. The Forum, the fourth in APAC following Bali, Kuala Lumpur and the Annual Congress in Hong Kong, will be held from November 5-7.
Last June, at the WOO Annual Congress in Mexico City, President Tom Goddard made a poignant and powerful statement. He declared, “I hope that we will return to our bases in Corporate Responsibility Instincts and make our inventories more accessible to i
A total of eight organizations from different industry sectors and areas of the world have joined the World Out of Home Organization.
You’ve just one week left to take advantage of our Early Bird Rates which finish on August 31st
WOO is linking up with Ad Net Zero to refine Ad Net Zero’s Global Media Sustainability Framework so that it better reflects the specific characteristics of Out-of-Home media.
The Cannes Lions Festival 2025 once again brought together the best of global creativity - and Portugal rose to the occasion. With a total of 8 Lions - including Gold, Silver, Bronze and an unprecedented distinction in the Young Lions - this was our
As announced in Mexico City the 2026 World Out of Home Organization Annual Congress will be held in London from June 3rd to 5th.
