The Path to Delivering Universal OOH Audience Measurement
The journey to delivering market wide OOH Audience Measurement is not an easy one, but we see that trusted metrics and increasing spend in OOH are inexorably linked
WOO Seoul Regional Forum: Regulation and Automation take centre stage
Regulation and Automation will be key topics at the forthcoming World Out of Home Organization Regional Forum in Seoul, South Korea. The Forum is being held from November 5-7.
WOO names first three speakers for APAC Regional Forum in Seoul
WOO has named the first three speakers for its first Regional Forum in Seoul, South Korea. The Forum, the fourth in APAC following Bali, Kuala Lumpur and the Annual Congress in Hong Kong, will be held from November 5-7.
A Single Candle, a Global Movement: Join the OOH Industry in a Historic Act of Peace
Last June, at the WOO Annual Congress in Mexico City, President Tom Goddard made a poignant and powerful statement. He declared, “I hope that we will return to our bases in Corporate Responsibility Instincts and make our inventories more accessible to i
World Out of Home Organization adds eight organizations to its list of members
A total of eight organizations from different industry sectors and areas of the world have joined the World Out of Home Organization.
WOO Regional Forum Seoul - Just one week left to take advantage of our Earlybird Rates!
You’ve just one week left to take advantage of our Early Bird Rates which finish on August 31st
WOO to boost Ad Net Zero’s Global Media Sustainability Framework
WOO is linking up with Ad Net Zero to refine Ad Net Zero’s Global Media Sustainability Framework so that it better reflects the specific characteristics of Out-of-Home media.
Cannes Lions and Portugal: A Growing Relationship!
The Cannes Lions Festival 2025 once again brought together the best of global creativity - and Portugal rose to the occasion. With a total of 8 Lions - including Gold, Silver, Bronze and an unprecedented distinction in the Young Lions - this was our
London calling: WOO 2026 Annual Congress set for UK capital
As announced in Mexico City the 2026 World Out of Home Organization Annual Congress will be held in London from June 3rd to 5th.
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday July 24th
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday July 24th at 1.00pm (BST) where the WOO team will be giving an update on WOO Initiatives and Events.
Next WOO Regional Forum heads for Seoul in November
The World Out of Home Organization is to hold its next Regional Forum in Seoul, from November 5-7. The Forum is organized in partnership with the Korea Out of Home Advertising Association (KOOHA) headed by Chairman Chang Hoon Woo.Â
OOH Has Entered a New Era. Are We Ready?
Each year, the WOO Congress brings together a truly global mix of perspectives - media owners, buyers, and partners from across the world, each navigating their own market dynamics, but connected by a shared interest in where out-of-home is heading.
Multiply at WOO: welcome to a new global player
Multiply Media Group, backed by the UAE's biggest company IHC, is setting out to be a global as well as regional media player. WOO sat down with Group CEO James Bicknell at the recent Annual Congress in Mexico City to discuss the group's ambitions.
World Out of Home Organisation releases 2025 Global Expenditure survey
The 2025 WOO Expenditure survey captures expenditure globally for OOH across 2024 and give estimates of OOH expenditure for 2025. It is conducted by the use of a short form questionnaire to WOO members and OOH associations across the world.
Annual Congress Presentations Now Available
We have now uploaded all the Recordings and PDFs of presentations available from our 2025 Annual Congress in Mexico City. This represents a great resource for all Delegates and Members.
World Out of Home Organization launches Women in WOO Network
The World Out of Home Organization is setting up a network of women throughout WOO to promote connections, share best practice, provide support and inspire women throughout the OOH industry.
World Out of Home Organization appoints two new directors
The World Out of Home Organization has appointed two new directors: Ocean Outdoor Chairman Tim Bleakley and Multiply Group Head of Media and Communication Vertical (check!) Jawad Hassan. Simultaneously, Clear Channel CMO Martin Corke is rotating off the b
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday June 26th
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday June 26th at 1.00pm (BST) where the WOO team will be giving an update on WOO Initiatives and Events.
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