2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of next year.
Talon and Grand Visual’s user generated digital Out of Home campaign ‘Sending Love’ won the Best International Campaign award at this week’s Drum OOH awards. It was also highly commended in the Best Collaborative Campaign During Covid-19 category.
Swedish national Out of Home JIC Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO).
WOO has added a major new report to its global database, a study which looks at how OOH and Mobile can be combined most effectively. The report is titled “How we can sell more OOH by fitting Mobile into the OOH universe”.
OOH Tommy, a division of the award-winning global digital creative agency Tommy, has hired Chris Earnshaw as Commercial Director.
After the effective results of epidemic prevention, the number of China domestic flights has shown a trend of recovery. As of September, civil aviation has completed passenger traffic of 47.939 million passengers,
World Out of Home Organization President Tom Goddard presented to China’s Public Sector Advertisement Conference by video link on November 9.
Large format (Digital) Out of Home media owner blowUP media has signed a long-term partnership with real estate investment company Wereldhave. blowUP media are thrilled to expand their Digital Out of Home network The Collective®.
The latest research released by Nielsen shows that China's retail industry continues to recover, showing a U-shaped trend. Impacted by lobal epidemic outbreak, there are changes in consumers' behavior and shopping patterns which pushes brands to innovate
Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead Martin Corke is to succeed Clear Channel colleague Philippe Baudillon on the World Out of Home Organization global board.
World Out of Home Organization President Tom Goddard will interview S4 Capital Executive Chairman and WPP founder Sir Martin Sorrell
On October 1st 2020 our dearest colleague and friend Salah Henry Asmar passed away. From the moment he had started to work in our company in November 2018 he became an important part of our business.
Since China's 2020 annual Spring Festival travel rush this year, the Chinese tourism market has fallen sharply due to the Covid-19 epidemic.
Flexibility, in particular the ability to act short term, is the key to unlocking ad budgets according to the latest global WOO call among media owners and national associations.
The longest meeting in the history of OOH will bring together the entire outdoor advertising market in Latin America for eight days of permanent connection.
