WOO Mexico City: Shining a light on a world of possibilities
The global Out of Home market is changing rapidly with new developments including AI, the exponential growth of retail media and OOH industry consolidation.
The global Out of Home market is changing rapidly with new developments including AI, the exponential growth of retail media and OOH industry consolidation.
WOO has named the shortlists for its Sustainability, Creative and Technical awards, to be presented at its annual Global Congress in Mexico City on 5th June 2025.
The Congress, to be held in Mexico City from June 4-6, the first time it has ventured into Latin America following a successful first foray to Asia via Hong Kong in 2024.
The World Out of Home Organization's Annual Global Congress convenes in Latin America for the first time - in Mexico City from June 4-6 - with a star-studded line-up of speakers from all sides of the Out of Home industry.
The global Out of Home market is changing rapidly and two noted experts, Mark Boidman, Global Media Group Head at investment bank Solomon Partners and Barry Frey, President and CEO of the DPAA global trade body, are joining the speakers at the World Out o
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday April 30th at 1.00pm (BST) where the WOO team will be giving an update on WOO Initiatives and Events.
The World Out of Home Organization has gained an influx of 14 new members from different industry sectors and areas of the world.
The World Out of Home Organization is set for its biggest and best Annual Congress to date in Mexico City from June 4-6, with a star-studded speaker line-up, four breakout workshop sessions, more interactivity including contributions from delegates.
Jeremy Male, former chairman and CEO of OUTFRONT Media in the US is stepping down after ten years in charge and, in what is sure to be one of the highlights of the World Out of Home Organization's Annual Congress in Mexico City
The WOO Global Awards 2025 will be presented during the next Annual Congress (June 4th-6th) in Mexico City on the first full day of Congress - Thursday June 5th. DEADLINE EXTENDED UNTIL FRIDAY APRIL 18th
JCDecaux Group Chief Data Officer Sylvain Le Borgne will be the Keynote Speaker on Day Two of the World Out of Home Organization's Global Congress in Mexico City from June 4-6. The theme of Le Borgne's address is How Tech Brings OOH to the Next Level.
oOh!media CEO Cathy O'Connor is the first speaker to be announced for the World Out of Home Organization's forthcoming 2025 Annual Congress in Mexico City. O'Connor will explore the growth of retail media and its opportunities for OOH.
One of the highlights of any WOO Congress are the Creative Awards, and 2025 is shaping up to be bigger, better and bolder than ever. But as the saying goes, you've got to be in it to win it!
The World Out of Home Organization Congress in June will give delegates a world tour of the Out of Home industry as it faces the challenges and opportunities of 2025 and beyond.
Goddard was speaking at the first ever OOH Tokyo Conference, organized by representatives of the Japanese OOH industry, in association with the World Out of Home Organisation (WOO).
Tom Goddard praised regional OOH media owners for securing 20% of regional Adex (well ahead of other global regions) and the growth of DOOH, heading for 70% of an OOH market set to rise from $1.5bn to $1.8bn this year.
The European Advertising Standards Alliance (EASA) and the International Council for Advertising Self-Regulation (ICAS) presented an exclusive report on advertising self-regulation in Out of Home at the WOO global conference call on January 23rd.
The GCC OOH Industry Summit, the first Out-Of-Home industry conference in the GCC region, is set to take place on February 13th, 2025, at the prestigious Habtoor Grand Hotel in JBR, Dubai.