News from WOO - Out of home advertising

 OOH Tommy hires Chris Earnshaw as Commercial Director to work alongside Global Partner Iain Chapman
OOH Tommy hires Chris Earnshaw as Commercial Director to work alongside Global Partner Iain Chapman

OOH Tommy, a division of the award-winning global digital creative agency Tommy, has hired Chris Earnshaw as Commercial Director.

China's airport advertising market takes off again
China's airport advertising market takes off again

After the effective results of epidemic prevention, the number of China domestic flights has shown a trend of recovery. As of September, civil aviation has completed passenger traffic of 47.939 million passengers,

WOO President Tom Goddard charts bright future for Out of Home in address to China’s Public Sector Advertisement Conference
WOO President Tom Goddard charts bright future for Out of Home in address to China’s Public Sector Advertisement Conference

World Out of Home Organization President Tom Goddard presented to China’s Public Sector Advertisement Conference by video link on November 9.

blowUP media expands digital OOH network The Collective® in Tilburg
blowUP media expands digital OOH network The Collective® in Tilburg

Large format (Digital) Out of Home media owner blowUP media has signed a long-term partnership with real estate investment company Wereldhave. blowUP media are thrilled to expand their Digital Out of Home network The Collective®.

Nielsen: China's retail industry continues to recover
Nielsen: China's retail industry continues to recover

The latest research released by Nielsen shows that China's retail industry continues to recover, showing a U-shaped trend. Impacted by lobal epidemic outbreak, there are changes in consumers' behavior and shopping patterns which pushes brands to innovate

Clear Channel’s Martin Corke succeeds Philippe Baudillon on World Out of Home Organization global board
Clear Channel’s Martin Corke succeeds Philippe Baudillon on World Out of Home Organization global board

Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead Martin Corke is to succeed Clear Channel colleague Philippe Baudillon on the World Out of Home Organization global board.

Sir Martin Sorrell at ALOOH!Live
Sir Martin Sorrell at ALOOH!Live

Sir Martin Sorrell was one of the star keynotes at ALOOH this week

WOO President Tom Goddard to interview Sir Martin Sorrell at FOROalooh!live
WOO President Tom Goddard to interview Sir Martin Sorrell at FOROalooh!live

World Out of Home Organization President Tom Goddard will interview S4 Capital Executive Chairman and WPP founder Sir Martin Sorrell

Obituary: Salah Asmar of Dooha Media
Obituary: Salah Asmar of Dooha Media

On October 1st 2020 our dearest colleague and friend Salah Henry Asmar passed away. From the moment he had started to work in our company in November 2018 he became an important part of our business.

China - Travel Rebounds Over China’s Golden Week
China - Travel Rebounds Over China’s Golden Week

Since China's 2020 annual Spring Festival travel rush this year, the Chinese tourism market has fallen sharply due to the Covid-19 epidemic.

WOO global call hears of need for flexibility as advertiser caution leads to short term market
WOO global call hears of need for flexibility as advertiser caution leads to short term market

Flexibility, in particular the ability to act short term, is the key to unlocking ad budgets according to the latest global WOO call among media owners and national associations.

84 Hours of Meetings for the OOH Industry in Latin America
84 Hours of Meetings for the OOH Industry in Latin America

The longest meeting in the history of OOH will bring together the entire outdoor advertising market in Latin America for eight days of permanent connection.

Maite Rodríguez elected new president of LaFEDE-Aepe
Maite Rodríguez elected new president of LaFEDE-Aepe

Maite Rodríguez, Clear Channel's General Director of Sales, Marketing and Products, has been appointed President of La FEDE-Aepe, the OOH branch of La FEDE, by the unanimous vote of those attending its plenary meeting held on September 15th.

All Out of Home in one single meeting. ALOOH Live Forum 2020.
All Out of Home in one single meeting. ALOOH Live Forum 2020.

The longest meeting in the history of OOH will bring together the entire market for outdoor advertising in Latin America for eight days of permanent connection.

CHINA: Creative outdoor advertising with nature as the background proves successful receiving an enthusiastic consumer response
CHINA: Creative outdoor advertising with nature as the background proves successful receiving an enthusiastic consumer response

Yeation is a self-operated e-commerce brand under NetEase's original life category. Yeation always believes that good things don’t need to be modified and hopes to introduce a new glacier water products to more consumers.

World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m
World Out of Home Organization’s global #OurSecondChance hits 40,000 digital screens with estimated media value to date of US$40m

The World Out of Home Organisation’s #OurSecondChance campaign has appeared on more than 40,000 digital screens worldwide, making it comfortably the world’s biggest all-format digital Out of Home campaign ever launched.