Global Out of Home Expenditure Report 2026
Global Out of Home Expenditure Report 2026: global OOH spend reaches $54.2bn in 2025 with DOOH at 47.1% of the medium. APAC leads regionally; pDOOH hits $2.1bn worldwide.
Dino Burbidge: Now, Next and the Wondrous Future of OOH
What weird and wonderful innovations could be coming to OOH in the very near future? Dino Burbidge's WOO London 2026 presentation may have some of the answers.
Katy Hopkins: 'Creativity - what's the point?'
Katy Hopkins challenged WOO delegates to defend OOH creative work that earns attention in an era when people are interrupted every ten minutes. Three ingredients disruptive, relevant, engaging — separate the campaigns that become culture from the work the
Why IRL Media Wins the Next Decade of Advertising
OUTFRONT Media CEO Nick Brien used his WOO London 2026 presentation to argue that real-world media is uniquely placed for the shift from attention to action economy.
In-Store Retail Media: Time to Close the Loop
Retail media's growth has been almost entirely online, leaving the physical store stuck as digital signage. AiOO founder Hammad Benjelloun explains what it takes to close the loop in-store.
"Regulation and Reputation" (Perception is Reality)
Out of Home industry’s most urgent questions at the centre of the agenda: how does the medium protect public trust before isolated restrictions become a wider pattern of regulation?
Jean-Francois Decaux Gets Real at 2026 Annual Congress
Jean-François Decaux opened the WOO London Congress 2026 with a REAL framework of four challenges and four opportunities. His call to action: get real, and chase a 10% share of global ad spend.
Annual Congress Presentations Now Available
We have now uploaded all the Recordings and PDFs of presentations available from our 2025 Annual Congress in London. This represents a great resource for all Delegates and Members.
Audience Measurement Guidelines 2.0 Launched at London Congress
WOO launches Global OOH Audience Measurement Guidelines 2.0 at London Congress, drawing on 20 measurement bodies across 28 territories.
WOO launches search for new CEO
WOO President Tom Goddard has launched an immediate search for a new CEO to lead day-to-day operations. The appointment is being coordinated by Jeremy Male, Chair of the Nominations Committee.
WOO President: OOH industry in rude health, but more to do
WOO President Tom Goddard opens the London 2026 Congress with news of 15% global OOH revenue growth to US$54bn — and sets four urgent priorities the industry must tackle to maintain momentum.
WOO spreads its wings with two new board members
Elizabeth McIntyre, CEO of Australia's Outdoor Media Association (OMA) along with Felipe Viante co-founder of b.drops and President of the Brazilian Out of Home Association (ABOOH.) have joined the board of WOO
WOO launches world-first global measure of programmatic DOOH advertising spend
WOO and PwC publish the first independently aggregated global measure of programmatic DOOH spend: $1.4bn in 2025, 7% of total DOOH, across 11 leading SSPs.
WOO Global Awards 2026: London Congress Winners Announced
WOO has unveiled the 2026 Global Award winners at its London Congress — recognising leaders, rising stars and outstanding work across classic, digital, special build, sustainability and innovation.
Thank You to Our Partners and Supporters
The work of the World Out of Home Organization is made possible by the partners who stand with us all year, and the sponsors and exhibitors who bring our Congress to life. WOO says thank you.
FINAL CALL: Registration Closes This Friday
Time is running out to secure your place at the World Out of Home Organization’s 2026 Annual Congress in London. With registration officially closing this Friday, 29 May, delegates need to act now to join what is set to be the largest and most importa
Rising to the challenges and opportunities for OOH
Global OOH is at an inflexion point. The WOO Annual Congress in London, 3-5 June 2026, examines AI, automation, consolidation and creativity with top industry speakers, four strategic pillars and the WOO Global Awards.
Rethinking Out-of-Home: From Media to Infrastructure
OOH is no longer just a media channel. Jawad Hassan, 2PointZero Group, on how data, AI and connectivity are turning Out-of-Home into urban infrastructure.
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