Rethinking Out-of-Home: From Media to Infrastructure
OOH is no longer just a media channel. Jawad Hassan, 2PointZero Group, on how data, AI and connectivity are turning Out-of-Home into urban infrastructure.
WOO names Global Awards shortlists for London Congress
WOO has named the shortlists for its Sustainability, Creative and Technical awards, to be presented at its annual Global Congress in London on 4th June 2026.
Accelerating Audience Measurement
WOO Global OOH Audience Measurement Guidelines 2.0 launch and a panel discussion at Congress will bring together representatives from five of the contributing measurement bodies to explore these themes in depth.
Why Out of Home needs to think BIGGER
OOH remains one of the most visible and effective media channels, but its growth has been modest compared with digital platforms.
Creativity at the forefront of WOO London Congress
Creativity will be at the forefront of WOO’s London Congress, which is set to be the largest and most important gathering in WOO’s recent history.
WOO 2026: The new shape of the specialist buying model
The Out of Home specialist buying model has changed dramatically in recent years with the retreat of the ad holding companies, the increased use of automation in AI-purposed media departments and a new wave of planning and buying independents.
US-based Out of Home stars join WOO Annual Congress
Three leaders of the US-based Out of Home industry are set to join the WOO Annual Congress. They are Sean Reilly, CEO Of Lamar; Nick Brien, CEO of OutFront Media, a form
In the hot seat: the UK's big three Out of Home media owners
The leaders of the UK's big three Out of Home media owners - Dallas Wiles, Co-CEO of JCDecaux, Justin Cochrane, President and CEO Outdoor at Bauer Media and Global Chief Commercial Officer Officer Mike Gordon
Watch: Making Net Zero OOH Practical, Measurable and Commercially Viable
The question facing every OOH business today is no longer whether sustainability matters - it’s whether you can prove it. As Scope 3 emissions reporting reshapes the advertising landscape, brands and agencies are demanding measurable carbon data
The Clock Is Ticking - Enter the 10th WOO Global Awards Before April 21
Nominations close in just 5 days. Don't miss your chance to showcase outstanding OOH creativity, leadership, innovation and emerging talent on the global stage at WOO London 2026.
WOO to shine a light on four main themes for its 2026 Annual Congress in London
Our 2026 Annual Congress in London is shaping up to be the most important gathering in WOO's recent history...
More Time to Shine: WOO Global Awards Deadline Extended to April 21st!
We've heard from the Out of Home community, and we are officially extending the submission window for the 10th WOO Global Awards! You now have until Tuesday, April 21, 2026, to finalize your entries
Jean-Francois Decaux to headline the World Out of Home Organization 2026 Annual Congress in London on June 4th
Jean-François Decaux, Co-CEO and Chairman of JCDecaux, and eldest son of founder Jean-Claude Decaux, will be the keynote speaker at the World Out of Home Organization's 2026 Annual Congress in London from June 3-5.
Upcoming WOO Webinar: Making Net Zero OOH Practical, Measurable and Commercially Viable
As sustainability reporting requirements expand globally, marketing and media activity is increasingly being examined under Scope 3 emissions reporting.
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday March 26th
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday March 26th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
Asia OOH Leaders Convene in Shenzhen to Advance Regional Collaboration on Audience Measurement
More than 60 industry leaders from 11 countries across Asia gathered in Shenzhen this March for the OOH Regional Seminar Shenzhen 2026, a regional forum focused on strengthening collaboration on audience measurement, data governance, and industry alignmen
Want to win a Global Award in 2026?! Submission Tips from Dino Burbidge
This year's #World Out Of Home Organization Congress in London may be sold out already but there's still time to submit your entry into the prestigious #Creative Awards.
Grand Visual's Samantha Filek to Lead All-Women Convoy to Ukraine
Developer Samantha Filek is driving a 4x4 to Lviv this March to support women combat medics. Partnering with Driving Ukraine, she aims to raise £7,000 for a life-saving vehicle and medical supplies.
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