WOO publishes the first independently aggregated, supply-side measure of programmatic DOOH: $1.339bn in 2025, 7.0% of global DOOH spend, aggregated by PwC from twelve SSPs across 40+ markets.
Legal and political affairs expert Dr Kai-Marcus Thäsler will address the WOO Poland Forum on the rising tide of restrictive legislation facing Out of Home across Europe – and what the industry must do to stay on the right side of it.
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday September 24th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
The Asia OOH Seminar in association with WOO comes to Ho Chi Minh City on 12–13 November 2026 - two days on audience measurement, programmatic DOOH, automation, AI and cross-market collaboration for around 100 OOH leaders from across Asia.
US$54bn in global revenues, a record-breaking London Congress, and a clear agenda for growth -- WOO's momentum now carries to Warsaw, where Out of Home leaders from across Central Europe gather for a landmark Regional Forum, 21-23 October.
The inaugural Pakistan Country Forum presented in Association with WOO comes to Karachi on 5 November 2026: The #IRL Conference, Pakistan's first dedicated OOH event, under the theme #IRL x Unskippable -- keynotes, panels and a closing Gala Dinner.
Just a week left for Early Bird rates to WOO's Central Europe Regional Forum in Warsaw, 21-23 October. Automation, programmatic, data, AI, creativity and sustainability -- book before September 11.
For the third year, Essays for Peace invites WOO members to turn their DOOH screens into candlelight on the UN International Day of Peace, 21 September -- and this year the best member footage takes centre stage in a feature documentary.
WOO welcomes Jorge Sanchez, President of Color Vision and founder of Xpancity, as its new ambassador for Central America -- connecting the region's fast-evolving OOH market with WOO's global programmes.
Guest article: Sheldon Silverman, Founder of the Sea Change Media Project, argues that trust is becoming the industry's scarcest infrastructure -- and that OOH's public, physically accountable presence is an advantage it must actively defend.
The World Out of Home Organization has taken the decision to postpone its planned Australia and New Zealand gathering from February/March 2027 until 2028.
Registration is open for WOO's next Regional Forum -- Central Europe, Warsaw, 21-23 October 2026, organised with OOHlife at the Radisson Collection Hotel. WOO's first visit to the region since the 2015 Budapest Congress.
Due to holidays and other diary issues, WOO will be cancelling the next global call on July 30th. There will also be the usual August break, but we will return on September 24th for our next call.
WOO is recruiting a Chief Executive Officer to take charge of the organisation's day-to-day operations. The role marks a new chapter for the global industry body as Goddard moves to an ambassadorial focus on members and advocacy.
Following the success of Shenzhen, the Asia Initiative's regional seminar heads to Ho Chi Minh City on 12-13 November 2026 -- a conference day plus interactive workshops on measurement, automation and AI, in association with WOO.
WOO has signed up another 21 members from Europe, the United States, the Middle East, Africa and Asia - the culmination of a surge of new members this year, following its most successful annual congress ever in London.
WOO President Tom Goddard delivers the international keynote at ALOOH Day Costa Rica 2026 on 16 July, bringing a global perspective on OOH figures, trends and the future of the industry to Latin America.
Global Out of Home Expenditure Report 2026: global OOH spend reaches $54.2bn in 2025 with DOOH at 47.1% of the medium. APAC leads regionally; pDOOH hits $2.1bn worldwide.
