The last time the global Out of Home industry gathered in Europe for annual Congress was back in 2018, in Sorrento when we were known as FEPE International (Federation European Publicite Exterieur) referencing our European roots from foundation in 1959.
The World Out of Home Organization is launching a Future Leaders Delegate Initiative at the 2023 Global Congress in Lisbon, to be held on June 7-9. NOMINATIONS CLOSE ON TUESDAY MAY 16TH
Michael Provenzano, co-founder and CEO Vistar, one of the biggest programmatic marketplaces for Out of Home, has joined the line-up of speakers for the World Out of Home Organization's Global Congress to be held in Lisbon from June 7-9.
The World Out of Home Organization has boosted its representation within the global industry by signing up a further ten new members from across the world.
Sky Innovation Coach Dino Burbidge will preview and then present the 2023 World Out of Home Organization Creative Awards at the WOO Global Congress in Lisbon from June 7-9.
Navigating a converging digital world is a pressing issue for digital Out of Home as the medium seeks to take advantage of the exponential growth of omni-channel marketing.
Cathy O'Connor, CEO of oOh!media, named as a speaker at WOO's Lisbon Global Congress
The OOH industry's digital shift creates exciting opportunities for advertisers to engage audiences in new and innovative ways. Digital sensors, data analytics, and machine learning enable targeted and impactful campaigns...
Ströer Management SE Co-CEO Christian Schmalzl will speak on Day 1 at the WOO's Global Congress in Lisbon from June 7-9. Schmalzl will address Congress on the theme: 'Demystifying Digital: Creating True Incremental Value for Advertisers.'
The WOO Awards 2023 will be presented during the next Annual Congress (June 7th -9th) in Lisbon on the first full day of Congress – Thursday June 8th.
The World Out of Home Organization has signed the Korean Electric Broadcasting Association as a new member of its rapidly growing OOH associations grouping.
The WOO Sustainability Task Force's mission is to make the global OOH media platform more sustainable and "green." OOH takes an active role in shaping urban spaces and emotionally connecting audiences with powerful messages.
The WOO Lisbon Congress is fast approaching. We are excited by the high number of registrations so far and would suggest you register as soon as possible. We are also pleased to announce that TAP Air Portugal named as the official Congress Airline.
WOO has signed up seven new members; three from Europe, two from the Middle East and one each from Africa and South America. Four of them are national media owners, one is a national OOH association, one a national media agency, and one a service provider
The 2023 World Outdoor Organization Global Congress will take place in Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city.
WOO has signed up eight new members; four from Europe, two from Asia and one each from South and Central America. Three of them are national media owners, two are national OOH associations, one is a national media agency and two are OOH service providers.
Starting Feb. 6, China resumed outbound group travel to 20 countries, including Thailand, the Maldives, the United Arab Emirates, Russia, and New Zealand. At the same time, cross-border travel between the Chinese mainland, Hong Kong, and Macao was fully r
"The stars are aligned," World Out of Home Organization President Tom Goddard told delegates at WOO's inaugural MENA Forum (Middle East and North Africa) in Dubai this week.
