Sponsors confirmed for WOO MENA Forum
The World out of Home Organization has announced six local event sponsors and exhibitors for its forthcoming MENA Forum to be held in Dubai on February 15-17.
Why Out of Home is the natural home for great creativity - Havas Creative Director Serena Abi Aad speaks at WOO MENA Forum
Award-winning Havas Middle East Creative Director, writer and film director Serena Abi Aad will lead a discussion on creativity's key role in driving Out of Home success at the World Out of Home Organization MENA Forum in Dubai from February 15-17.
How Brands are Embracing the OOH Tech Revolution (& What it Means for You)
Recent tech advancements have transformed the out-of-home industry to be even more targeted, flexible, creative and measurable than ever. n this webinar, Vistar shares insight into the key tech trends you need to be aware of.
World Out of Home Organization brings global OOH industry to Dubai in MENA Forum
The World Out of Home Organization is hosting its first face-to-face MENA Forum in Dubai from February 15-17. WOO President Tom Goddard explains why the event is so important.
Top panel named for WOO MENA Audience Measurement deep dive
The World Out of Home Organization has announced a top Audience Measurement panel for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday - Friday) in Dubai UAE.
WOO names OMG MENA’s Elda Choucair as the Day 1 keynote speaker for WOO’s first in-person MENA Regional Forum
The World Out of Home Organization has named Elda Choucair, CEO of Omnicom Media Group MENA as the first day keynote speaker for WOO’s first in-person MENA Forum, which will take place from February 15-17, 2023 (Wednesday - Friday) in Dubai UAE.
China to end COVID quarantine for inbound travelers on Jan. 8, 2023
China announced late Monday that travelers will no longer need to quarantine upon arrival on the mainland starting Jan. 8. The changes end the bulk of the most restrictive measures that China had imposed for nearly three years under its zero-Covid policy.
JCDecaux Chief Data Officer François-Xavier Pierrel to Keynote Science of Out of Home Day at WOO MENA Forum.
JCDecaux chief Data Officer François-Xavier Pierrel will deliver the Keynote Address on day 2 of the World Out of Organization in-person MENA Forum which will be held in Dubai from February 15-17
WINNERS: Ipsos Triumphs at the 2022 Research Effectiveness Awards
The Research Effectiveness Awards are all about identifying outstanding contributions to research that make a notable difference to business and social policy planning performance. Ipsos clinched the coveted award for Technology and Innovation.
World Out of Home Organization creates Global Sustainability Task Force
The World Out of Home Organization is creating a Global Sustainability Task Force of hand-picked expert practitioners from all sides of the global industry. The Task Force will be led by blowUP media CEO and WOO board member Katrin Robertson.
Rentable from México joins Taggify's pDOOH platform
The advertising company with more than 26 years in the market and Taggify join in an agreement to add 90 new screens to the platform. The wide availability of formats and sizes are strategically distributed throughout Mexico City.
2023 World Out of Home Organization Global Congress set for Lisbon June 7-9
The 2023 World Outdoor Organization Global Congress is scheduled for Lisbon, Portugal on June 7-9 at the Epic Sana hotel and conference centre in the heart of the city. The Congress includes an opening reception, one and a half days of presentations.
World Out of Home Organization first in-person MENA Regional Forum NOW OPEN FOR REGISTRATION
WOO's first in-person MENA Forum will take place February 15-17, 2023 (Wednesday - Friday) in Dubai UAE. This follows WOO's first post-pandemic in-person Global Congress in Toronto and our first in-Person APAC Forum in Kuala Lumpur in October.
OOH 'Chambers' in Argentina create the ‘Federal OOH Table’
On November 4, a virtual meeting was held in which different chambers of advertising companies dedicated to OOH communication from all over the country participated, and after which it was agreed to create the so-called “Federal OOH Table ”.
Outdoor Media AS is pleased to announce the appointment of Ipsos to deliver the next generation of OOH measurement system in Norway in 2024.
After a rigorous tender process Outdoor Media AS, the Norwegian Outdoor Media Industry body comprising of Clear Channel, JCDecaux, and Ocean Outdoor has selected Ipsos to build a new set of Out of Home audience metrics for the industry.
World Out of Home Organization confirms dates and location for first in-person MENA Regional Forum
The World Out of Home Organization's first in-person MENA Forum will take place February 15-17, 2023 (Wednesday - Friday) in Dubai UAE.
World Out of Home Organization adds nine new members from Asia and Europe
The World Out of Home Organization has signed up nine new members, seven from Asia and two from Europe. Seven are national media owners, one is a national media agency and one is an OOH service provider/supplier.
All APAC Forum Content Now Available for APAC Forum Delegates and WOO Members
We have now uploaded all the Recordings and PDFs of presentations available from our APAC Forum held in Kuala Lumpur October 11th-13th 2022. This represents a great resource for all Delegates and Members.
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