News from WOO - Out of home advertising

UK: Digital growth leads Q4 outdoor revenues up 1.4%

Outdoor ad revenues rose by 1.4% year on year in the final quarter of 2011, led by growth at some of the smaller digital media owners, according to figures from the Outdoor Media Centre.

USA: OOH growth predicted to be around 4% in 2012

Despite the disappointing economic developments that threw the recovery of many media categories off course this year, out of home ad revenue continued to climb

Kinetic Global Digital Handbook now available

An industry reportedly set to pass $10bn in 2014, digital Out of Home has experienced such growth in the past decade that it is a challenge in itself to be clear on the opportunities that characterise each market.

UK: Custom QR Code spans billboards

Out of Home International and TMP Worldwide are to launch an interactive billboard campaign from the 28th November 2011 for the University of Bristol.

Global Guidlines on Out of Home Audience Measurement

Esomar (The European Society for Opinion and Market Research) have made public their research project on Out of Home audience mesurement, the GOODAM Project.

Free Book! How to Get Started With Digital Signage and Displays

I have just received my free copy of the new book – Digital Signs & Displays For Dummies.

Boston: US targets Hub signs

Some of the most visible billboards in the Boston area, including the mammoth advertisement for beer on the side of the TD Garden, appear to be illegal and may have to come down, federal highway authorities concluded in a recent review.

Chicago: Ads on city bridge houses - and where else?
Chicago: Ads on city bridge houses - and where else?

Chicago taxpayers might expect the city's massive budget deficit to result in tax hikes, fee increases or layoffs. But Mayor Rahm Emanuel's plan to sell advertising on city property could change the very look of the city.

Digital outdoor in a world of convergence

At the British Museum in London on Wednesday 9th November 2011, the OMC – UK’s OOH Association linked with the IPA – representing the Agencies, put together a seminar entitled “Digital out-of-home in a world of convergence".

France: Paris poster size reduction could spread across Europe

Large, imposing advertising billboards are to be banned from the centre of Paris under a new plan by the city council to cut the size of ad hoardings by a third in the next two years.

Outdoor Planning Awards opens for entries

The 2011 Outdoor Planning Awards, a joint venture between Brand Republic and Clear Channel, is now accepting entries.

Eurostar appoints JCDecaux Airport to sell St Pancras
Eurostar appoints JCDecaux Airport to sell St Pancras

JCDecaux Airport, the airport advertising media owner, has won a competitive tender to manage the sales of digital advertising in the Eurostar terminal at St Pancras International Station.

Rob Atkinson to join Adshel in Australia as Interim CEO
Rob Atkinson to join Adshel in Australia as Interim CEO

Clear Channel UK Chief Operating Officer and FEPE board member Rob Atkinson has been appointed interim CEO of Adshel, the leading provider of street furniture solutions in Australia and New Zealand.

Bologna Chooses CEMUSA To Renew Its Urban Image
Bologna Chooses CEMUSA To Renew Its Urban Image

The city of Bolgna has chosen CEMUSA to install and operate more than 425 outdoor communication panels in a variety of formats for a period of at least nine years.

Dubai: Keith Thomson joins Backlite
Dubai: Keith Thomson joins Backlite

Backlite Media, the UAE's premier outdoor media specialist has appointed Keith Thomson to the role of International Business Development Director.