The World Out of Home Organization has started 2025 with an influx of 13 new members from different industry sectors and areas of the world. Five of the new members are national media owners, six are OOH service providers/suppliers and two are internation
It's not unusual in recent times, to start a New Year with clouds looming on the global economic horizon, although in 2025 we have, arguably, more than our fair share.
Still confused (or intrigued) by what AI is and how it can be used to boost creativity in OOH? Dino gives a fast-paced and practical overview of how AI is being used for everything from brainstorming and media planning to video generation and creative.
Registration is now open for the WOO Annual Congress to be held in Mexico City from June 4-6, 2025. This is the first time the WOO Annual World Congress has visited Latin America and follows a successful first visit to Asia for the 2024 Annual Congress in
Tesco, the UK's largest supermarket, is pioneering the growth of retail media with its partner dunnhumby, itself a pioneer in the use of data to power retail growth.
Watch Alight Media Founder and CEO Matthew Dearden lifts the lid on Retail Media at the World Out of Home Organization's Europe Forum in Milan
Creative consultant Dino Burbidge explored effective Out of Home creative at the World Out of Home Organization's Europe Forum in Milan from November 4-6.
Watch Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo present at the recent World Out of Home Organization's Europe forum in Milan.
Digitisation is driving Out of Home growth, especially in Europe, WOO President Tom Goddard said at the WOO Europe forum, held in Milan this week. Digital now accounts for 40% of revenues in Europe from less than 10% of locations.
Over the last years, the growth of Out of Home advertising has out-performed the ad market growth and especially since COVID, the market share of OoH is growing even faster; as the latest public numbers of Ströer as well as Nielsen statistics demonstrate
WOO has gained a further 14 new members, from Africa, MENA, Europe, Asia and the USA. Eight of the new members are national or international media owners, four are OOH service providers/suppliers and two are national media
"Creativity is the future of Out of Home," says World Out of Home Organization President Tom Goddard, "but almost as important is how we measure it and prove the impact we have for advertisers."
Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together.
Ocean Outdoor Nordics CMO Jesper Albansson and System1 Chief Innovation Officer Orlando Wood will present at the World Out of Home Organization' forthcoming Europe Forum to be held in Milan from November 4-6.
Moleskine Srl Brand & Communication Creative Officer Anna Meneguzzo has joined the speaker line-up for the World Out of Home Organization's forthcoming Europe forum in Milan from November 4-6.
Europe has overtaken North America in terms of Out of Home revenue and one of the key reasons is an increased emphasis on effective creativity. This, in concert with new technology, is one of the main themes of WOO's European Regional Forum in Milan.
Now in it's fifth year, VIOOH's State of the Nation research around programmatic DOOH aims to shine a light on programmatic adoption rates, future trends, and the challenges that as an industry, we still need to address together.
Alight Media Founder and CEO Matthew Dearden will lift the lid on Retail Media at the World Out of Home Organization's forthcoming Europe Forum in Milan from November 4-6.
