Central European Forum Presentations Now Available
We have now uploaded all the Recordings and PDFs of presentations available from our Central European Forum Now Available. This represents a great resource for all Delegates and Members.
Trust is key for Out of Home in today's conflicted media world, says WOO President Goddard
Opening the WOO Central European Forum in Warsaw, Tom Goddard set out why OOH's standing as the world's most trusted medium is the sector's biggest growth lever, and the four things the industry must fix to cash it in. Watch the full address.
Abode Residential Media appoints Iain Chapman as Managing Director to lead next phase of growth
Former Ocean Outdoor founding director Iain Chapman becomes Managing Director of Abode Residential Media as the residential DOOH network, now approaching its first full year of trading, accelerates its UK expansion and looks towards Northern Europe.
The next chapter for outdoor LED: it’s no longer about brightness, it’s about energy efficiency
Warsaw exhibitor Absen has published a white paper on energy efficiency in outdoor LED. It shows where more than half the power in a conventional screen is lost, why dimming is not saving, and what a full-chain approach is worth over five years.
World Out Of Home Organization gains ten new members
WOO has added ten new members from five continents – seven national media owners, two OOH service providers/suppliers and one national association – from the UK, USA, Korea, Oman, Qatar, New Zealand, Croatia, Monaco, Pakistan and UAE
OOH operates in public space, so its contribution should extend beyond advertising
ALMA CEO Giorgi Trapaidze on Georgia’s OOH market, winning international advertisers, resilience in a challenging region, city partnerships and international expansion, ahead of WOO Warsaw 2026.
“The best years for Out of Home are still ahead of us” – Marek Kuzaka, CEO of AMS
Ahead of the WOO Central European Forum in Warsaw, AMS CEO Marek Kuzaka talks about a Polish OOH market that has come through the pandemic and the war in Ukraine to reach PLN 1 billion, the rise of DOOH to nearly 30% of revenues, programmatic, commerce me
Central Europe Rises to the Challenges and Opportunities for OOH
The WOO Central European Forum opens in Warsaw on 21st October. Tom Goddard, keynote Bartosz Hojka of Agora Group and WOO’s global leads on regulation, sustainability, data and programmatic - with trust in the medium as the thread throughout.
Thank You to Our Warsaw 2026 Partners and Supporters
As the Out of Home industry prepares to gather in Warsaw on 21-23 October, WOO thanks the sponsors, exhibitors and supporters who are making the Central European Forum possible.
Stop talking about AI… it’s time to DOOH it!
Dean Udatny of Go2Digital and WOO Creative in Residence Dino Burbidge host the final Deep Dive at the WOO Central European Forum, Warsaw, 21–23 October 2026 – an example-rich session on where and how AI can be used in DOOH campaigns.
Beyond the Big Screen: Seoul’s Lessons for Warsaw – Daewon James Kim to Speak at WOO Warsaw 2026
PODO Media Network CEO and WOO Asia Ambassador Daewon James Kim brings Seoul’s experience of large-format digital OOH to the WOO Central European Forum in Warsaw, 21–23 October 2026. #WOOWarsaw26
WOO Central European Regional Forum: How Out of Home Can Become the Most Trusted Medium
Trust takes centre stage at the WOO Central European Regional Forum in Warsaw, 21–23 October 2026, with keynote Bartosz Hojka and sessions on regulation, sustainability, data and measurement. Registration is open.
Pakistan to Host First Country OOH Forum in Association with The World Out of Home Organization (WOO)
WOO appoints its first Ambassador in Pakistan as The #IRL Conference brings international speakers to Karachi on 5 November 2026 for the country's first dedicated Out-of-Home conference.
pDOOH Isn't Digital Programmatic. WOO's Global Study Shows Why — and the Numbers Are Striking.
Report 2 of the WOO Global pDOOH Expenditure Study 2026 reveals 75.7% Private Marketplace dominance and 65.5% OOH-specialist DSP share — completing the first verified supply-side picture of how global programmatic DOOH is traded.
Agora Group CEO Bartosz Hojka to headline WOO Central and Eastern European Forum in Poland
Agora Group CEO Bartosz Hojka will deliver the keynote address at the WOO Central European Forum in Warsaw, 21–23 October 2026, held at the Radisson Collection Hotel in conjunction with OOHlife.
WOO Poland Forum: Kai-Marcus Thäsler on the enemy at the gates – legislators take aim at OOH
Legal and political affairs expert Dr Kai-Marcus Thäsler will address the WOO Poland Forum on the rising tide of restrictive legislation facing Out of Home across Europe – and what the industry must do to stay on the right side of it.
Global pDOOH reached $1.339bn in 2025, inaugural WOO study finds - Geography and Country Rankings
WOO publishes the first independently aggregated, supply-side measure of programmatic DOOH: $1.339bn in 2025, 7.0% of global DOOH spend, aggregated by PwC from twelve SSPs across 40+ markets.
All WOO Members - Why not join our Monthly Global Call at 1.00pm (UK Time) on Thursday September 24th
Every month WOO invites its members to our informal Global Zoom Call. If you are a member why not join us next Thursday September 24th at 1.00pm (UK Time)) where the WOO team will be giving an update on WOO Initiatives and Events.
WOO Annual Sponsors
Platinum Sponsors
Gold Sponsors
Silver Sponsors
