Barry Cupples, global CEO of fast-growing specialist Out of Home agency Talon, will launch the afternoon session at the inaugural World Out of Home Organization Asia Forum on October 28.
WOO recently took part in the largest National Advertising forum in Russia, that took place offline in Moscow last week and attracted severa thousand delegates in person and online from all segments of Russian Media.
Audience measurement is a pressing issue for the entire Out of Home industry as it emerges from the pandemic, particularly so in some parts of Asia. Gideon Adey of Gurooh, who is working on an important WOO project updating audience measurement guidelines
Clear Channel Singapore Chief Development Officer Amanda Woo will moderate the Programmatic Panel at the World Out of Home Organization's forthcoming Asia Forum on October 28.
WOO President Tom Goddard explains why WOO will be holding its first Asian Forum on Thursday October 28th. We look at some off the forum's highlight and put it in the context of OOH beginning to bounce back from the effects of the pandemic.
Award-winning financial analyst Ian Whittaker painted a picture full of possibilities for OOH in the latest WOO Sharing for Learning webinar, Public Media in the New Different. CLICK HERE TO WATCH THE VIDEO. MEMBERS CAN DOWNLOAD VIDEO AND SLIDE DECK.
ALOOH Live 2021 opens on Monday September 20, 2021. WOO President Tom Goddard will provide the opening address. The event will last seven days and will feature the participation of different leading brands in the OOH industry.
Neuroscience allows us to explore the subconscious and helps us uncover the mysteries of how memories are made. The findings of the OMA's neuroscience study in Australia show the impact of advertising on the subconscious.
Registration is now open for The W|OO's first Asia Forum, a virtual event to be held on October 28. The Forum will feature an in-depth interview between Dentsu International CEO APAC and Chairman India Ashish Bhasin and WOO President Tom Goddard.
Ian Whittaker, twice City AM analyst of the year and a media sector specialist gives his view on why OOH and specifically DOOH becomes an essential part of media planning in a post Covid environment. The webinar is free to all WOO Members.
The World Out of Home Organization has held its first Africa video call, bringing together nearly 30 attendees from sub-Saharan Africa including South Africa, Ghana, Angola, Nigeria,
This outdoor advertising forum was held in Xining, Qinghai, with the theme of "A New Starting Point, A Future Together."
Dentsu International CEO APAC and Chairman India, Ashish Bhasin will open proceedings of the first World Out of Home Organization Asia Forum with an in-depth interview with WOO President Tom Goddard. This virtual event will be held on October 28.
In the post-epidemic era, companies are facing performance growth pressure, re-evaluate the importance of brand and performance, and pursue marketing effectiveness-according to the survey of advertisers in the "2021 China Digital Marketing Trend Report"
We all know the impact that COVID had on the OOH industry in 2020, but with countries now emerging from lockdowns as their vaccination programmes take effect, eMarketer expects DOOH ad spending to increase from $2.72 bn in 2020 to $3.84 bn in 2021.
In the third WOO webinar of 2021, “Why 2021 is the time to transition to audience-led selling”, Natalia Escribano, CCO of VlOOH, the independent SSP/exchange, gave an engaging, thought-provoking insight into selling OOH by audience.
The World Out of Home Organization has added new members in Iceland, Malta, Canada, China and Indonesia as well as Wales in the UK.
Clear Channel Europe, a leading Out of Home (OOH) media and infrastructure company, has appointed André Azadehdel as Chief Information Officer (CIO). André is responsible for leading the digital transformation of Clear Channel Europe.
