Mobile advertising has grown from $11bn in 2011 to an estimated $224bn by the end of 2021 and it’s imperative that OOH owners - or publishers as they might come to be known - harness this exponential opportunity.
Meeting each buyer’s campaign goals while also optimizing DOOH inventory yield is very challenging for media owners. The team at Clear Channel International, with the assistance of their strategic partners, is tackling this head-on.
We have now uploaded Videos and those presentations available from our European Forum held on May18th to the WOO Database. These are available for our members only
Annie Rickard moderated the Doing Diversity in Out of Home panel at last week’s European Forum. She is a former global CEO of Posterscope. A good start to doing diversity in OOH is to recognise that we have a problem – we are not diverse enough in the
Audience delivery is critical for the development/trading of all media, with credible, transparent and accountable measurement needed by advertisers, buyers and sellers alike. WOO unveiled its “Creating Global Guidelines for OOH Initiative on May 18
WOO's European Forum - the first event in WOO’s Grand Tour which will also take in Asia and Africa - celebrated a medium that, although battered and bruised by the pandemic, has, in Ocean Outdoor CEO Tim Bleakley’s words, “grown in stature and moved
Interested in programmatic OOH? Then watch here the World Out of Home’s European Forum Programmatic Power Panel moderated by Mungo Knott, Commercial Platform and Product Director - Outdoor at UK media giant Global.
Out of Home (OOH) advertising giant Clear Channel Europe has appointed Dominic Dunne as Programmatic Commercial Lead to spearhead the company’s programmatic commercial growth across Europe
Tom Goddard’s interview with Christian Schmalzl is just one of the highlights of “Future Proof”, that commences on Monday next week. The interview will focus on the detail and development of Ströer’s particular business model that lies at the hea
This year’s conference will kick off an inaugural “OOH Week” starting with the 79th Annual OBIE Awards Show which honors the best creative in the industry. The conference spans two days and includes blockbuster sessions featuring global brand.
The role of OOH in a world dominated by ecommerce; OOH creativity that sells, maximising mobile, the future for programmatic, how will a carbon neutral WPP impact media owners? Plus how can OOH practitioners align with modern moves in diversity and sustai
The virtual World Out of Home Organization’s European Forum on May 18 is nearly here. We have a stellar line up of speakers and panellists including WPP CEO Mark Read and New Commercial Arts founder James Murphy from the wider world of advertising.
Diageo global media director, marketing, Isabel Massey and Clear Channel France Présidente Boutaïna Araki have joined the line-up of speakers for the World Out of Home Organization's European Forum, hosted from London on May 18.
Art & Culture have been one of the most affected industries during this pandemic. Our museums, libraries and art galleries have been shut down since January, reopening on the 5th April.
OOH Capital Managing Partner and former Posterscope Global President Annie Rickard is to moderate a Diversity Panel - Doing Diversity in Out of Home (DDOOH) - at the World Out of Home Organization’s European Forum.
WPP Chief Executive Officer Mark Read is to be a keynote speaker at the World Out of Home Organization’s virtual European Summit on May 18. Read will be interviewed by WOO President Tom Goddard.
WOO’s May 18 European Forum is now open for Registration. This virtual event, focusing on but not exclusively European content. The WOO event will be free to members.
Justin Cochrane, CEO Europe of Clear Channel, Christian Schmalzl Co-Chief Executive Officer of Ströer Management SE and Andy Sriubas, Chief Commercial Officer of OUTFRONT Media have joined the list of speakers at WOO's European Forum on May 18.
